Infegy - Frequently Asked Questions

What is Infegy Starscape?

Infegy Starscape is our next-generation social intelligence platform that analyzes text from social conversations, news, forums, and reviews. Organizations across industries leverage Starscape’s real-time insights and extensive metrics, such as sentiment, audience segmentation, and intent, to understand their customers, markets, and competition.

How can I use insights from Infegy Starscape?

Our clients use Infegy Starscape for various applications, including audience segmentation, persona development, competitive analysis, market research, and brand management. Download our eBook, 10 Ways to Use Social Listening, to explore more use cases.

What is the Infegy Social Dataset?

The Infegy Social Dataset is our proprietary social data collection, powering Infegy Starscape and our API. This dataset includes over 100 million public posts per day, sourced from diverse social platforms, forums, news sites, and reviews. We provide robust, balanced data with flexible filters and segmentation for more accurate, real-world insights.

What platforms and sources does Infegy support?

We gather data from a broad array of platforms, including X/Twitter, Instagram, Reddit, Pinterest, LinkedIn, YouTube, and TikTok, as well as various forums, news sites, and review platforms.

What types of historical data are available with Infegy products?

Our historical data extends back to 2007 for tenured sources, providing extensive historical context. Infegy Starscape and our API allow instant access to over 17 years of social data for deep trend analysis. Custom historical data ranges are also available upon request.

What data fields are available in the Infegy Social Dataset?

Infegy collects standardized fields across platforms, including Publish Date, Body (full-text content), Author, Location, Engagements (likes, comments, shares), and more. Infegy AI enriches this data with sentiment, demographics, geolocation, audience interests, and themes to unlock deeper insights.

Is the data sample size representative of real-world populations?

Yes, our data collection methodology normalizes volume and is validated by third-party partners to ensure accuracy. We provide extensive filters by follower count, demographic, audience segment, and more to avoid channel bias.

Does Infegy collect private or restricted posts?

No. Infegy collects only publicly accessible posts and information viewable without authentication. This ensures ethical, GDPR and HIPAA-compliant data sourcing from brands, entities, and individuals.

Can I upload my own data?

Yes, Infegy Starscape has robust support for custom datasets. We specialize extensively in unstructured textual analysis, pulling insights from disparate, disorganized datasets.

How does Infegy incorporate generative AI into its analysis?

We offer our clients two AI widgets - our summary tool and our persona tool. Our summary tool pulls high-level insights from gigantic datasets (both our social dataset and custom datasets). Our personas tool automatically builds personas from millions of posts from our social dataset.

Can I publish content through Infegy Starscape?

Infegy Starscape focuses solely on analysis and does not support publishing owned content.

Does Infegy limit queries or filters?

No, Infegy does not limit the number of queries or filters you can use in most plans. You can apply multiple filters in any combination for tailored insights.

What demographic and geographic data is available?

We provide data on gender, age, and geolocation (country, state, DMA), using self-reported information, bios, and post contexts. US Census data is also available for further analysis.

How accurate is Infegy’s sentiment analysis?

Infegy’s sentiment analysis is powered by advanced NLP technology, delivering results with 95.8% accuracy. Our data team continually refines this analysis to capture the latest shifts in language and online behavior.

Is there an API available?

Yes, the Infegy API offers powerful access to our social dataset for integration into your internal tools and custom dashboards. It’s available with Infegy Starscape or as a standalone solution.

What product training and support does Infegy offer?

Infegy provides comprehensive training, on-demand support, step-by-step guides, and custom onboarding sessions. For more information, visit our Client Success page.

Do you have other questions? Contact us to set up a consultation with our consumer intelligence experts.