Discover the extent of your market demand
Adding social media analytics as a source for market research can help you reap these rewards:
Understand your consumers
Assess viability and demand with greater accuracy by obtaining unprompted and unbiased opinions from consumers about your products, services, and brand.
Measure marketing effectiveness
Understand current market share, brand awareness, perception, reputation, and loyalty to inform strategic marketing initiatives and better measure success.
Identify new opportunities
Uncover unmet market needs, find areas for improvement and growth, and develop strategic business plans to capitalize on new opportunities.
Establish your strategic footing
Discover all the ways Infegy Atlas market intelligence can strengthen your strategies, campaigns, and planning
Audience and industry insights
Understand your industry and audience needs better so that you can capture larger portions of the addressable market.
Campaign strategy and design
Increase the effectiveness of your campaigns with refined tactics and targeted messaging, rolled out on the right timeline.
Influencer identification
Identify influential entities in the market for more fruitful partnerships and alliances.
New business pitches
Build credibility with potential customers and clients by taking an audience-first approach to new business pitches.
Trend analysis
Identify emerging trends in heavily competitive markets, and use those insights for best-in-class product development.
Market surveys
Achieve stronger, contextualized analyses by comparing market surveys, and focus group transcripts against social listening data.