10 Ways to Leverage a Social Listening Strategy

There are billions of potential data points available all over the web, and without analyzing them accurately, you’re leaving insights (and dollars) on the table. Social listening provides actionable, real-world insight into the most important people, entities and conversations about your business.

In this guide, we explore 10 ways you can employ social listening to analyze your brand, consumers, industry, and competitors and how best to leverage this information for success. You will also receive:

• A metrics overview. Learn which data points are available and how your team can use them for success.
• Real-world use cases. See our data-driven analyses of campaigns by some global brands, and be inspired by their success.
• Practical applications of the data. Understand the strategies and tools available to you with social listening.