The World’s Most Trusted Brands + Free Interactive Dashboard

Last year, we completely redesigned our Most Trusted Brands dashboard to provide daily updates on which brands people trust most worldwide. Since its launch, this interactive dashboard has informed thousands of users about the global trust landscape for the world’s most prominent brands.

Brand trust and brand reputation continue to have critical importance in shaping consumer decisions. Trust can mean the difference between a purchase and a missed opportunity in today's challenging market conditions. Consumers increasingly evaluate brands not only on product quality or price but also on broader personal values—how brands treat employees, engage with social issues, and protect customer information. With trust driving visibility and reputation, staying ahead of trust trends is vital for businesses.

For more on brands that may be struggling from reputational risk, check out our Brand Risk Dashboard!

Through 2024, our dashboard identified some fascinating shifts and stories in brand trust. Let’s explore them!

2025 Rankings and Highlights

2025 Most Trusted Brands Rankings

Based on data from January to December 2024, here are the top 10 most trusted brands:

^{Figure 1: Table showing Infegy’s Top 2025 Most Trusted Brands (January 2024 through December 2024); Infegy Social Dataset.}

PayPal reclaimed the top spot globally, cementing its reputation for trust built on security and reliability. For more on PayPal’s journey, check out our detailed analysis.

Netflix held steady at #2, bolstered by strategic releases like the Jake Paul-Mike Tyson Prize Fight and the live-action adaptation of Avatar: The Last Airbender, which rejuvenated its brand sentiment and drew significant audience praise.

However, Intel experienced a significant drop in rankings. Intel's trust metrics were challenged amid shrinking sales, layoffs, and leadership changes. Despite this, their enduring market presence and significant processor market share kept them in the overall Top 10.

Sentiment Trends: A Comparison of 2025 vs. 2024

While rankings remained stable, trust scores, or the brands with the highest number of posts with positive trust,  showed a downward trend. Brands like Amazon and Nintendo saw notable declines, influenced by reduced post volume—a crucial factor in our trust calculation. Meanwhile, brands like Sony and Microsoft maintained steadier trust despite facing challenges such as layoffs and significant outages.^{Figure 2: Race chart showing how the rankings for our top brands changed from 2024 through 2025. (January 2023 through December 2024); Infegy Social Dataset.}

Figure 2 and Figure 3 demonstrate a strong correlation between 2024 and 2025 positive sentiment, underscoring the resilience of these brands. Even amidst controversies, their vast recognition helped mitigate declines. This correlation highlights the enduring nature of trust among established brands, reflecting how reputation, built over many years, can withstand short-term challenges.^{Figure 3: High correlation between 2024 and 2025 Positive Sentiment Scores for each brand (January 2023 through January 2025); Infegy Social Dataset.}

Stories Behind The Data

Microsoft: Resilience in Crisis

In July 2024, a widespread IT outage stemming from a faulty CrowdStrike update disrupted millions of Microsoft systems. Despite the initial backlash, Microsoft’s post volume rebounded quickly, showcasing customer loyalty and the brand’s capacity to weather crises. This resilience underlines the importance of transparency and effective crisis management in maintaining trust.

^{Figure 4: Microsoft’s Crowdstrike Outage Within The Context of The Rest of the Year’s Post Volume (January 2024 through December 2024); Infegy Social Dataset.}

Nintendo: Anticipation and Speculation

Nintendo’s brand trust benefited from ongoing leaks about its anticipated Switch 2 console, sparking consumer excitement. The company’s iconic characters, like Mario and Zelda, continued to anchor its reputation, while speculation about the Switch 2’s features kept conversations lively. However, unusual stories, such as memes linking Nintendo’s Luigi to unrelated events, highlighted how cultural phenomena can influence brand discussions—sometimes in unexpected ways. Interestingly, Nintendo announced the Switch 2 as we wrote this brief!

^{Figure 5: Top Topics Related To Nintendo (January 2024 through December 2024); Infegy Social Dataset.}

Intel: Navigating Market Challenges

Intel’s challenges were reflected in its trust metrics. As the company faced financial struggles and leadership changes, its sentiment data revealed mixed reactions. Yet, its ongoing innovation in the graphics card market and commitment to cost reductions demonstrate its determination to adapt to a competitive industry landscape.

^{Figure 6: Net Sentiment Related to Intel (January 2024 through December 2024); Infegy Social Dataset.}

Amazon: Employees React To Return-To-Office

Finally, Amazon remained a prominent, trusted brand on social media from 2024 into 2025. However, like Microsoft, this big brand weathered some pretty big storms. Amazon's outlier events dealt not with its customers but employees. When talking about Amazon, it's important to note how big the company is. Amazon has 1.5M employees, and each of these has a potential opinion about the brand. You'll note the big negative spike around October 2024. That damaging surge in conversation dealt with the negative press and attention around their mandated return-to-office policies. However, Amazon weathered the storm like Microsoft and remained in the top 10.

^{Figure 7: Net Sentiment Related to Amazon (January 2024 through December 2024); Infegy Social Dataset.}

Dive Deeper With Our Dashboard

The Infegy Most Trusted Brands dashboard uses our proprietary Trust Score to rank brands based on positive trust-related conversations from January to December 2024. Metrics like sentiment, post volume, and topic analysis provide deeper insights into what drives trust in the modern marketplace.

Explore the full interactive dashboard for free and discover what makes these brands stand out. Whether you’re analyzing your own brand’s trust or learning from leaders in the space, this tool offers invaluable insights. For custom insights or to examine a specific brand’s sentiment, request a demo today!