Build Brilliant Reports Using Social Listening (+ Free Template)
by Infegy Research Team on October 25, 2024
Note: This is a new article updated to reflect 2024 data. Five Steps And A Free Template For Finding Marketing And Advertising Insights Through Social Listening Consider this scenario… You are an insights researcher at an advertising agency and are trying to build a report for the awa …
The Top Five Social Listening APIs For Data Innovation And Analytics
by Henry Chapman on October 9, 2024
In the competitive landscape of advertising and consulting, leveraging robust social listening APIs is essential for informed business decisions and crafting targeted strategies for high-value clients. Selecting the right social listening API for data innovation and analytics initiati …
How To Analyze And Measure Consumer Behavior
by Infegy Research Team on September 27, 2024
Using Social Listening To Learn What Customers Are Thinking And Doing Any brand striving to succeed in a competitive industry must understand how target consumers make buying decisions. In order to truly understand and anticipate consumer purchasing decisions, it’s important to monito …
Transforming Audience Insights: Infegy Starscape's AI Personas Widget
by Nancy Dexter-Milling on September 20, 2024
At Infegy, we're constantly pushing the boundaries of social intelligence. Today, we're thrilled to unveil our game-changing AI Personas widget - the latest addition to our feature-packed Infegy Starscape platform. This innovative tool is set to transform how you understand and engage …
Unleashing The Power of Social Listening: Tracking Evolving Pet Care
by Maggie Alefs on September 12, 2024
In our earlier exploration of the pet care industry, we delved into the sweeping changes brought about by the pandemic. Pet adoptions soared, and owners grew increasingly devoted to their furry companions, prompting the market to adapt to these shifts swiftly. Three years after the in …
How To Use Social Listening To Build Market Research In 7 Steps
by Infegy Research Team on August 28, 2024
Marketers and brand managers all understand the importance of reporting. Quality reporting provides valuable insight into market trends, target consumer segments, and a brand’s health. Remember, if the underlying data used to make a report is wrong, the conclusions and takeaways from …
Mocktail Growth: Using Social Listening to Evaluate a Changing Market
by Infegy Research Team on August 16, 2024
In recent years, the landscape of beverages has seen a remarkable shift as consumers, particularly younger ones, seek alternatives to traditional alcoholic drinks. In August 2023, we explored how anxiety around drinking, especially among Gen Z women, was driving this trend. Backed by …
Introducing Infegy's Generative AI Summary Widget
by Nancy Dexter-Milling on August 7, 2024
Revolutionizing social listening insights in readable text In the ever-evolving landscape of social media analytics and social listening, staying ahead of the curve is crucial. At Infegy, we've been at the forefront of social listening technology since 2007, continuously innovating to …
How to analyze food and beverage trends
by Infegy Research Team on August 1, 2024
And why effective trend analysis is key to your company’s success The food and beverage industry is heavily influenced by consumer trends. Whether it be an increased demand for organic produce or a desire for seasonal coffee flavors, consumer preferences are constantly changing at an …
Who is Gen Z? An updated guide to Gen Z personas and how to connect
by Infegy Research Team on July 30, 2024
In 2019, we published one of our most popular content pieces, “The Ultimate Guide to Gen Z Personas.” At the time, there was little written about this up-and-coming generation and its potential impact on brands. Our clients told us they greatly valued the insight into how to connect w …
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