The evolution of social media: an introduction
by Hephzibah Dutt on August 11, 2022
Celebrating 15 Years of Infegy - Consumer Intelligence I might date myself with this reference but here goes: I have a quirky memory of walking to the cafeteria one morning my senior year in college, wondering who had posted hundreds of black-and-white fliers printed with a single slo …
Social silence: interpreting the absence of online conversation
by Hephzibah Dutt on July 13, 2022
Silence typically points to absence – absence of noise, of conversation, and spaces that are uninhabited and still. However, we’ve all experienced a second type of silence that points to movement and growing energy. For example, the house falling silent could mean that mischief is afo …
Social conversations reflect how past Breakthrough Brands continue to shape their space
by Hephzibah Dutt on June 22, 2022
On June 21, Interbrand published their Breakthrough Brands 2022 – a report celebrating top companies that challenge categorical and cultural norms, innovate to meet new challenges, and demonstrate a deep understanding of human truths. Interbrand, a leading brand consultation company, …
Changing trends in the conversations surrounding earth day and the environment
by Hephzibah Dutt on April 30, 2022
From postponed weddings to the cancellation of international sporting events, the onset of the pandemic derailed events, movements, and agendas across the globe. For some, (like Tokyo’s ghost-town version of the Olympics) there are no redos. Others, like BTS and numerous entertainers, …
From Image to Insight: Atlas Enhancements Increase Visual Support
by Emily Podhajsky on March 2, 2022
We are excited to bring you this latest release which provides new capabilities to gain actionable insights from visual platforms. Along with additional channel enhancements, this release offers a more robust dataset, more in-depth audience segmentation and demographic insights, and m …
New Year, New Atlas Features
by Emily Podhajsky on January 24, 2022
2021 was a year of self-reflection and evaluation. And it was the same for us. We took the time to reflect on everything we have accomplished, everything we want to accomplish, and how we can best support our customers to achieve your text analytics and social listening goals.
5 Key Factors For Spotting Consumer Trends With Social Listening
by Infegy Research Team on December 20, 2021
Fellow trendspotter! You live your life in data and you need to keep track of the next breakout consumer trends for your brand or business. You may have already turned to social analytics tools to watch a trend about to go viral online ahead of time. But sometimes social media researc …
How We Built Audience Personas for Crocs Using Social Listening
by Infegy Research Team on November 23, 2021
Holy hole-filled shoes, batman! Crocs are back. Crocs garnered a 30% increase in social conversation in the past year and grew their revenue 73% from 2020 to 2021. Surprising right? The ugly step-sister of the shoe universe has suddenly, and loudly, taken social media by storm. But wh …
How to Analyze Social Media Audience Segmentation
by Infegy Research Team on October 18, 2021
See our updated 2023 version here. If identifying or analyzing online audience segments is part of your day-to-day, for a brand, business, or agency, you need to use more than your typical online analytics. You need accurate data - not assumptions. And you also need actionable data. T …
15 Product Trend Questions Social Listening Can Answer
by Infegy Research Team on June 28, 2021
One of the top questions we get asked about our social listening platform is: “how can we use this data?” Well, one of the biggest, top-secret ways to use social listening is for predictive analytics. Believe it or not, social data shouldn’t just focus on performance and past data. In …
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