Social media insights into the top 5 experiential marketing fails
by Hephzibah Dutt on March 6, 2023
In 2007, global confectionery and beverage brand Cadbury Schweppes came very close to sponsoring the desecration of a 357-year-old graveyard. If it weren’t for icy pathways that prompted Boston parks’ employees to lock the gates to the cemetery, the final resting place of several hist …
4 key strategies for using social listening to build audience segments
by Hephzibah Dutt on February 28, 2023
Audience segmentation is one of the most impactful strategies available to an agency or business. It allows a brand to optimize its marketing efforts, improve customer satisfaction and maximize customer value.
How to avoid a one-size-fits-all dataset to get the consumer insights you need
by Pat Criss on February 21, 2023
Social media has become a powerful tool for businesses to connect with their audiences. With billions of people worldwide using platforms like Facebook, Instagram, and Twitter, social media is a giant well of consumer data. Companies across the globe use social media analytics and soc …
How to use social listening to create consumer insight briefs
by Henry Chapman on February 17, 2023
Reasons to create social listening insight briefs In this fast-paced world, staying ahead of the news and information curve is essential to almost every kind of business planning – from financial and political forecasting, to making relevant creative and digital storytelling choices.
Social listening for consumer intelligence
by Hephzibah Dutt on February 3, 2023
What is social listening intelligence? Social listening intelligence is the process of discovering and then analyzing what is being said about a topic – usually a brand, company, or individual – online.
Infegy Earns 11 G2 Badges Including Best Support and Easiest to do Business with
by Hephzibah Dutt on January 9, 2023
We’ve always said that with Infegy, you don't just get our top-of-the-line software – you get an entire team dedicated to your successful consumer insights journey. Well, the Winter 2023 G2 badges are out; our customers have spoken … and they wholeheartedly agree!
Our Top 5 resources to jump-start your 2023 consumer insights journey
by Hephzibah Dutt on December 31, 2022
Infegy’s research team doesn’t just stay on top of best practices in social listening research – we create, lead, and showcase the many ways you can amplify your business, and campaigns with social media insights!
How YouTube revolutionized influencer marketing
by Hephzibah Dutt on December 22, 2022
Series Conclusion: The Evolution of Social Media Throughout this series celebrating 15 years of Infegy – Consumer Intelligence, we’ve unpacked how the rapid evolution of social media culture was powered by the equally rapid development of technologies that drove innovation: software, …
How to use social media intelligence to boost your brand sentiment analysis
by Hephzibah Dutt on December 9, 2022
With 2023 just around the corner, it's easy to get wrapped up in the projected top marketing trends for 2023. However, before getting lost in devising influencer and experiential marketing strategies and upping your digital content game, make sure you have a strong grip on a foundatio …
Infegy Atlas’ Narratives feature transforms millions of posts and news articles into immediate market intelligence
by Henry Chapman on November 21, 2022
On November 22nd, 2022 Infegy rolled out a new version of the most versatile functionality within the Infegy Atlas platform, Narratives. This new iteration of Narratives can quickly cluster and categorize millions of social posts and news articles into easily digestible categories, ju …
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