How companies monetized the internet and social media
by Henry Chapman on December 21, 2023
Abstract In this technical blog, we examine the trajectory of how businesses leveraged social media for earnings. This essentially coincides with the development of online advertising since 1994. While the monetization of the internet still centers around online advertising, the ways …
Five social media features that shaped online culture
by Henry Chapman on December 12, 2023
Abstract In this technical report, we survey some now-common social media features, and examine the way they migrated across multiple social media platforms. We focus on five examples that are so ubiquitous now, that they are embedded in social media user-experience and culture: the i …
The essential role of client success: Unveiling 3 compelling reasons
by Maggie Alefs on November 27, 2023
Creating and maintaining a successful social listening practice can be tedious and all-consuming, especially when you don’t have the right tool and team in place. Fear not! We have just the solution for you. When you invest in Infegy, we invest in you.
Unleash the power of social listening to connect with Gen Z
by Infegy Research Team on November 21, 2023
When it comes to consumer behavior, Generation Z or Gen Z is unlike previous generations. This demographic wields significant purchasing power, with an estimated $360 billion in disposable income. As a brand manager or marketer, it’s important to understand Gen Z’s unique needs and pr …
Building B2B buyer personas with social listening
by Nancy Dexter-Milling on November 14, 2023
A new use: Social Listening for B2B personas Building B2B personas can be difficult, especially when identifying your buyer. However, it can be done using social listening. A detailed buyer persona is required to build the best marketing messaging and ensure advertising dollars are sp …
Be a leader with social media trends
by Maggie Alefs on November 2, 2023
In today's fast-paced digital landscape, staying ahead of the competition is crucial for any business or agency. To do this effectively, you can’t only keep an eye on emerging trends, but also be able to differentiate between fleeting fads and lasting shifts in behavior. In this blog, …
Meet Infegy Starscape. A new way to experience social listening
by Nancy Dexter-Milling on October 25, 2023
It’s a new day at Infegy and for our users! Our users will now have a better way to extract the insights from social data for strategic decision making. We now have the ability to look at metrics in a completely customized way, provided by a new API designed to support dynamic use cas …
5 steps to starting a social listening practice
by Nate Stedman on October 23, 2023
In today's digital age, businesses and brands are constantly seeking innovative ways to connect with their audiences and gain a competitive edge. One such powerful strategy is social listening. If your team is exploring ways to provide more value, and use data to make better decisions …
Using social listening to identify and understand niche audiences
by Infegy Research Team on October 4, 2023
Business leaders, marketers and brand managers have long understood the importance of providing custom messaging to address the needs of target audiences and serve as an advocate for customers. However, sometimes social listening insights identify a niche segment within the larger tar …
The evolution of social media part II: From public, centralized to private, decentralized social networks
by Henry Chapman on September 29, 2023
Abstract The purpose of this study is to provide a roadmap through past social media networking trends and structure, in the hopes that it will shed light on the future of social media networking, and the impact it will have on business and campaign planning.
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