Who is Gen Z? An updated guide to Gen Z personas and how to connect
by Infegy Research Team on July 30, 2024
In 2019, we published one of our most popular content pieces, “The Ultimate Guide to Gen Z Personas.” At the time, there was little written about this up-and-coming generation and its potential impact on brands. Our clients told us they greatly valued the insight into how to connect w …
March Madness and the Clark Craze
by Thomas Krisak on July 11, 2024
Everyone’s favorite season has come and gone, and everyone is once again disappointed in their brackets. March Madness is over, with the UConn Huskies and SC’s Gamecocks taking the men’s and women’s titles respectively. However, these titles aren’t the only headlines of this season; i …
Using social listening for competitive analysis in pharmaceuticals
by Maggie Alefs on June 18, 2024
Understanding your competitors' strategies in today’s highly competitive pharmaceutical industry can give your brand a crucial edge. With the pharmaceutical and healthcare advertising market booming in the United States, leveraging competitive intelligence has never been more essentia …
Monitoring brand health with Infegy's free brand risk dashboard
by Henry Chapman on May 29, 2024
Detect, React, Protect Much of the focus around social listening analysis is on examples of cheerful conversation, e.g., brand campaigns, messaging, and trust that went well. However, it's just as important to know where your brand needs to improve due to people’s tendency to repeat a …
The importance of social listening research
by Infegy Research Team on May 14, 2024
Why your brand needs a social listening tool Successful marketers and brand managers understand how important it is to remain apprised of consumers’ preferences and needs. After all, many spend millions of dollars conducting focus groups and surveys in order to better understand their …
Social listening for pharmaceutical and healthcare companies
by Infegy Research Team on April 24, 2024
Competition is fierce in the pharmaceutical and healthcare industry. With dozens of companies competing to catch the attention of both patients and healthcare providers, it can be a challenge to differentiate your brand.
Twister tweets
by Thomas Krisak on April 12, 2024
Using a social listening tool to monitor international natural disaster-related conversation Recent Storms: December 2023 to March 2024 Since December, the world has had several cases of severe weather, including the recent bout of thunderstorms and tornadoes that swept through the Mi …
Using the power of social listening to perform trend analysis
by Infegy Research Team on March 28, 2024
Trend analysis reports utilizing social media listening data provide examples that can highlight the population's changing interests in products and services. This blog reviews three examples of how trend analysis can showcase increases in particular types of social conversations and …
Craft a winning social media strategy + FREE TEMPLATE
by Maggie Alefs on March 14, 2024
If you want to plan out a successful social media campaign but aren't quite sure where to start, don't worry! This blog has you covered. We break down the five steps needed to create a solid social media strategy to help you launch your winning campaign and glean results. Those steps …
Decoding the Entertainment Industry: a free eBook
by Maggie Alefs on March 4, 2024
Our latest eBook reviews many facets of the entertainment industry, including movies, TV shows, sports, and video games. We tap into social and consumer insights from the Infegy product suite to understand trends, audience changes, and the conversations around each section. Take a loo …
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