The Consumer Intelligence Blog - Infegy

Customers Need to be Heard: A Conversation with Infegy's Mark Calcote

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Your customers are the lifeblood of your business. They rely on you to get whatever it is you offer. You rely on them to keep your business in business.

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2019 Social Insights Report for Ad Agencies and their Brands

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If you’re on an ad agency team, you know the stakes. Your clients are the lifeblood of your business. You need the best insights and strategies money can buy to keep them happy. Whether you work with smaller clients, huge enterprise brands, or somewhere in between, social listening of …

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Learn How Barefoot Proximity Uses Social Listening for Key Insights

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Consumer experience strategy agency Barefoot Proximity knows a thing or two about using technology to help brands win big with data. Their Strategy and Channel Integration teams use over 380 different tools to find those all-important insights to lead brands to accurate data-driven st …

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CBD Insights: The Rise of CBD and What to Know About Consumers

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CBD has already built a $2 billion dollar industry. You may have noticed the influx of CBD stores on virtually every street corner. Someone may have sent you an article about how it’s the new way to treat almost every condition. But what is its impact on your market? If you’re working …

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Welcome to Infegy: Q&A With Developer, John Whitsell

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Meet John Whitsell! Read ahead to learn more about the latest addition to the Infegy team... Last year was a crazy, remarkable year of growth for our team... both in team numbers and in goal reaching. We set a record for company revenue. We landed some great partnerships. And we earne …

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Introducing Infegy IQ: Industry-leading text analytics

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The next big evolution for Infegy has arrived. We're thrilled to announce the launch of an entirely new NLP model, Infegy IQ. Based on novel machine learning-based techniques, our text analytics approach is setting new records in overall accuracy, precision and recall.

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Brand New Consumer Insights for the Healthcare and Pharma Industry

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When it comes to healthcare, what topics does an average consumer care about most? How do they talk about how their healthcare experiences online? What impacts their daily lives most? From regular doctor’s visits to the management of longer-term illnesses, the pharmaceutical and healt …

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40 New Retail Industry Insights & Trends

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If you’re on a team for a retail brand, you know all too well the ups and downs of trying to stand out in a rapidly evolving market.

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Super Bowl Ads 2019: Social Data Analysis of Global Audience Reactions

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As the game between the New England Patriots and Los Angeles Rams kicked off, many of the hundreds of millions of viewers around the world were dialed in for football. Many other viewers were anticipating the commercials more. While lackluster action on the field may have put a damper …

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Transforming Market Research with Social Insights

Transforming Market Research with Social Insights

Millions of people provide their unsolicited opinions online every single minute of the day, making social media the world’s largest focus group. Even so, this incredibly valuable source of insight is still vastly underutilized, particularly in market research.

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