Who are the World’s Most Trusted Brands and Why? (2021 Edition)
by Infegy Research Team on May 25, 2021
Read our updated 2022 edition here. Many of you may wonder: “is my company trusted?” In fact, it’s a question that leads many of our client partners to look into our social listening platform to find out. It’s a critical question because if people trust your brand, they will buy it. B …
TikTok Influencers: A Quick and Easy Introductory Guide
by Infegy Research Team on April 13, 2021
You’re ready to invest in a TikTok influencer strategy. That’s a good move. Every type of consumer and customer is on TikTok (so you can dispel the notion that it’s only kids who don’t buy things). TikTok is a melting pot of enthusiastic content creators and consumers talking about br …
Why Employees Are the Biggest Brand Opportunity on TikTok
by Infegy Research Team on March 3, 2021
What if your team had a fleet of influencers ready to promote your brand on the hottest social media platform out there? What if we told you, you’ve already hired those influencers?! TikTok is the channel your brand can’t afford to ignore. And your employees are the influencers that c …
Super Bowl Commercials 2021: Interactive Report Card
by Infegy Research Team on February 8, 2021
How did global audiences react to this year’s Super Bowl commercials? Did the ads resonate with viewers enough for them to chime in online? The answers are below. Not just any answers. Data-driven answers. These aren’t hot takes from some blogger who thinks they’re in the know. This i …
Pets, Parents, and Influencers: How Consumers Shifted Pet Ownership
by Infegy Research Team on January 27, 2021
In an uncertain time, one thing is for certain: pets will always be there for us. With dramatic shifts happening across the consumer landscape, pet care is undergoing its own evolution. Brands in the pet industry or who are trying to reach pet owners need to know how consumers are spe …
Are You Analyzing Social Data Wrong?
by Infegy Research Team on January 5, 2021
State of Social Media 2021: Part 2 Is your team missing key insights on your online audiences? You might not be considering how consumers talk on different social media channels. Here’s what you should know: consumers talk differently about your brand and their lives depending on the …
State of Social Media 2021
by Infegy Research Team on November 30, 2020
Part 1: What Social Analytics Can Teach You About Consumer Behavior Online conversations across the social media landscape reveal how audiences express themselves differently depending on the channel.
Consumer Experiences in a Pandemic World: What Brands Need to Know
by Infegy Research Team on October 26, 2020
Like it or not, 2020 changed consumers. Possibly for good. The sooner you accept it and adapt, the better. The pandemic upended normal life and crushed supply chains, presenting new and often unwelcome obstacles for businesses everywhere. No where else was this more felt than in retai …
7 Proven Tips to Better Track Your Social Media Campaigns
by Infegy Research Team on October 6, 2020
If you work on or with a social media team, you know all too well the challenge of measuring the performances of your campaigns. How do you fight through the noise to truly understand the success of your social campaigns and relate it to the overall performance of your brand or campai …
Social Insights Reveal New Consumer Truths About Dads
by Infegy Research Team on September 22, 2020
Dad… just when you think you know him, right? He’s always got a new hobby, a new venture, or a new fad that he’s into. As it turns out, though, “Dad” isn't a one-size-fits-all term. Dads exist in many different forms and have different interests, beliefs, values, parenting styles, and …
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