From Image to Insight: Atlas Enhancements Increase Visual Support
by Emily Podhajsky on March 2, 2022
We are excited to bring you this latest release which provides new capabilities to gain actionable insights from visual platforms. Along with additional channel enhancements, this release offers a more robust dataset, more in-depth audience segmentation and demographic insights, and m …
New Year, New Atlas Features
by Emily Podhajsky on January 24, 2022
2021 was a year of self-reflection and evaluation. And it was the same for us. We took the time to reflect on everything we have accomplished, everything we want to accomplish, and how we can best support our customers to achieve your text analytics and social listening goals.
5 Key Factors For Spotting Consumer Trends With Social Listening
by Infegy Research Team on December 20, 2021
Fellow trendspotter! You live your life in data and you need to keep track of the next breakout consumer trends for your brand or business. You may have already turned to social analytics tools to watch a trend about to go viral online ahead of time. But sometimes social media researc …
How We Built Audience Personas for Crocs Using Social Listening
by Infegy Research Team on November 23, 2021
Holy hole-filled shoes, batman! Crocs are back. Crocs garnered a 30% increase in social conversation in the past year and grew their revenue 73% from 2020 to 2021. Surprising right? The ugly step-sister of the shoe universe has suddenly, and loudly, taken social media by storm. But wh …
How to Analyze Social Media Audience Segmentation
by Infegy Research Team on October 18, 2021
See our updated 2023 version here. If identifying or analyzing online audience segments is part of your day-to-day, for a brand, business, or agency, you need to use more than your typical online analytics. You need accurate data - not assumptions. And you also need actionable data. T …
15 Product Trend Questions Social Listening Can Answer
by Infegy Research Team on June 28, 2021
One of the top questions we get asked about our social listening platform is: “how can we use this data?” Well, one of the biggest, top-secret ways to use social listening is for predictive analytics. Believe it or not, social data shouldn’t just focus on performance and past data. In …
Who are the World’s Most Trusted Brands and Why? (2021 Edition)
by Infegy Research Team on May 25, 2021
Read our updated 2022 edition here. Many of you may wonder: “is my company trusted?” In fact, it’s a question that leads many of our client partners to look into our social listening platform to find out. It’s a critical question because if people trust your brand, they will buy it. B …
TikTok Influencers: A Quick and Easy Introductory Guide
by Infegy Research Team on April 13, 2021
You’re ready to invest in a TikTok influencer strategy. That’s a good move. Every type of consumer and customer is on TikTok (so you can dispel the notion that it’s only kids who don’t buy things). TikTok is a melting pot of enthusiastic content creators and consumers talking about br …
Why Employees Are the Biggest Brand Opportunity on TikTok
by Infegy Research Team on March 3, 2021
What if your team had a fleet of influencers ready to promote your brand on the hottest social media platform out there? What if we told you, you’ve already hired those influencers?! TikTok is the channel your brand can’t afford to ignore. And your employees are the influencers that c …
Super Bowl Commercials 2021: Interactive Report Card
by Infegy Research Team on February 8, 2021
How did global audiences react to this year’s Super Bowl commercials? Did the ads resonate with viewers enough for them to chime in online? The answers are below. Not just any answers. Data-driven answers. These aren’t hot takes from some blogger who thinks they’re in the know. This i …
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