Romantasy

Finding Trends In Social And Non-Social Sources

Watch an insightful conversation with Kris Longfield, Partner / Head of Insights + Innovation at Fanthropology, where we dove into how to discover new trends using social and Goodreads data. Using the rise of the Romantasy genre, we explored how to:
 
  • How to stay ahead of the curve with spotting trends in social
  • Learn how you can analyze an audience from a review data for better strategies
  • Pair revenue data with social metrics to identify opportunities

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Your speakers

Henry-1
Henry Chapman
Infegy
Kris
Kris Longfield
Fanthropology

Who is Infegy?



Infegy is a leading social listening and consumer intelligence platform founded in 2007 and headquartered in Downtown Kansas City, MO. The company specializes in providing innovative data-driven technology that helps organizations understand consumer thoughts, sentiments, and behaviors.

Built on principles of innovation and collaboration, Infegy has developed a robust platform offering unparalleled speed, comprehensive data analysis, and AI-powered analytics. The company's technology provides users with near-instant access to extensive datasets spanning over 15 years, employing advanced sentiment analysis with 93% accuracy. Infegy supports clients like VML, Mintel, and Edelman and provides diverse businesses—from single-person shops to Forbes 500 companies—the insights that grow their business.

Recognized for its exceptional client experience, Infegy offers award-winning support consistently rated as top-tier by G2. Infegy continues to set industry standards in social listening technology, embodying its mission to change how businesses understand consumer insight and strategic decision-making.

 

Who is Fanthropology?

 
 

Fanthropology is an insights and strategy agency that studies audiences for film, TV, streaming, & more. Their work is trusted by studios, streamers, production, and technology companies as a north star for branding, marketing, and development on the world's biggest & best known entertainment properties.