Romantasy

Finding Trends In Social And Non-Social Sources

 

Join us for a great conversation with Kris Longfield, Partner / Head of Insights + Innovation at Fanthropology where we are digging into how you can find new trends using social and GoodReads data. Using the rise of the Romantasy genre, we'll follow how to target new trends, discover new influencers (or books growing in popularity), and how Romantasy is changing the face of entertainment.

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Your speakers

Henry Chapman
Infegy
Kris Longfield
Fanthropology

Who is Infegy?



Infegy is a leading social listening and consumer intelligence platform founded in 2007 and headquartered in Downtown Kansas City, MO. The company specializes in providing innovative data-driven technology that helps organizations understand consumer thoughts, sentiments, and behaviors.

Built on principles of innovation and collaboration, Infegy has developed a robust platform offering unparalleled speed, comprehensive data analysis, and AI-powered analytics. The company's technology provides users with near-instant access to extensive datasets spanning over 15 years, employing advanced sentiment analysis with 93% accuracy. Infegy supports clients like VML, Mintel, and Edelman and provides diverse businesses—from single-person shops to Forbes 500 companies—the insights that grow their business.

Recognized for its exceptional client experience, Infegy offers award-winning support consistently rated as top-tier by G2. Infegy continues to set industry standards in social listening technology, embodying its mission to change how businesses understand consumer insight and strategic decision-making.

 

Who is Fanthropolgy?

 
 

Fanthropology is a research, strategy, and creative agency passionate about the intersection of consumer desire and storytelling. Using social listening, proprietary research techniques, and our combined experience in consumer research, creative marketing, and digital strategy we help our clients develop tactics and creative campaigns that truly resonate with current audience appetites.

Merging collective backgrounds in marketing, film development, and digital social strategy, Fanthropology provides a service that is rapidly becoming a more recognized, and important building block in a strategic marketing campaign as well as thoughtful, savvy, next-level social media creative and community management.