Social Insights for the Beauty Industry

Consumers have instant access to detailed information about their beauty products. Furthermore, the always-on, mobile world has given rise to lifestyle choices being driven by the latest social media trends. This means the beauty industry is constantly changing as consumers shift their attention to the latest sustainable, creative, proclaimed superior, or healthier trend.

Our social insights report for the beauty and cosmetics industry looks at some of the leading beauty brands, and investigates what their consumers’ latest wants, needs and pain points are. Inside the report, you’ll see what consumers discuss most, how they express intent to buy, and what their thoughts and sentiments are towards specific brands and products. You will also gain access to:

• Product analysis and top trends. Uncover hidden insights within consumer trends, and learn how to apply the insights to your own team’s efforts.
• Brand comparisons and scorecards.View the top beauty brands side-by-side, and see which companies lead in the areas of consumer trust and purchase intent.
• Social personas.Examine personas for top products and brands, as well as buying habits developed from key social media audiences.