What better way, then, to figure out what dads think and feel than listening to what they actually say firsthand? Analyzing leading topics and key phrases from social conversations by dads, it’s clear: dads define themselves in a myriad of ways and vary greatly on interests and activities.
We analyzed common topics and related keywords for dads using our new interactive Topic Clusters
feature to prove that the reality of dad interests breaks from the common stereotypes. Many dads describe themselves as creative, entrepreneurial, tech savvy, and video gamers, far from the typical dad prescription: