Build Brilliant Reports Using Social Listening (+ Free Template)
by Infegy Research Team on October 25, 2024
Note: This is a new article updated to reflect 2024 data. Five Steps And A Free Template For Finding Marketing And Advertising Insights Through Social Listening Consider this scenario… You are an insights researcher at an advertising agency and are trying to build a report for the awa …
How To Analyze And Measure Consumer Behavior
by Infegy Research Team on September 27, 2024
Using Social Listening To Learn What Customers Are Thinking And Doing Any brand striving to succeed in a competitive industry must understand how target consumers make buying decisions. In order to truly understand and anticipate consumer purchasing decisions, it’s important to monito …
How To Use Social Listening To Build Market Research In 7 Steps
by Infegy Research Team on August 28, 2024
Marketers and brand managers all understand the importance of reporting. Quality reporting provides valuable insight into market trends, target consumer segments, and a brand’s health. Remember, if the underlying data used to make a report is wrong, the conclusions and takeaways from …
Mocktail Growth: Using Social Listening to Evaluate a Changing Market
by Infegy Research Team on August 16, 2024
In recent years, the landscape of beverages has seen a remarkable shift as consumers, particularly younger ones, seek alternatives to traditional alcoholic drinks. In August 2023, we explored how anxiety around drinking, especially among Gen Z women, was driving this trend. Backed by …
How to analyze food and beverage trends
by Infegy Research Team on August 1, 2024
And why effective trend analysis is key to your company’s success The food and beverage industry is heavily influenced by consumer trends. Whether it be an increased demand for organic produce or a desire for seasonal coffee flavors, consumer preferences are constantly changing at an …
Who is Gen Z? An updated guide to Gen Z personas and how to connect
by Infegy Research Team on July 30, 2024
In 2019, we published one of our most popular content pieces, “The Ultimate Guide to Gen Z Personas.” At the time, there was little written about this up-and-coming generation and its potential impact on brands. Our clients told us they greatly valued the insight into how to connect w …
The importance of social listening research
by Infegy Research Team on May 14, 2024
Why your brand needs a social listening tool Successful marketers and brand managers understand how important it is to remain apprised of consumers’ preferences and needs. After all, many spend millions of dollars conducting focus groups and surveys in order to better understand their …
Social listening for pharmaceutical and healthcare companies
by Infegy Research Team on April 24, 2024
Competition is fierce in the pharmaceutical and healthcare industry. With dozens of companies competing to catch the attention of both patients and healthcare providers, it can be a challenge to differentiate your brand.
Using the power of social listening to perform trend analysis
by Infegy Research Team on March 28, 2024
Trend analysis reports utilizing social media listening data provide examples that can highlight the population's changing interests in products and services. This blog reviews three examples of how trend analysis can showcase increases in particular types of social conversations and …
Understanding the difference between social listening and social monitoring
by Infegy Research Team on February 20, 2024
Oftentimes, the terms “social listening” and “social monitoring” are used interchangeably, and while both strategies share similarities, there are also some significant differences between the two. The strategy that works best for you depends on your particular goals. In this blog pos …
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