Super Bowl Ads 2019: Social Data Analysis of Global Audience Reactions
by Infegy Research Team on February 4, 2019
As the game between the New England Patriots and Los Angeles Rams kicked off, many of the hundreds of millions of viewers around the world were dialed in for football. Many other viewers were anticipating the commercials more. While lackluster action on the field may have put a damper …
Transforming Market Research with Social Insights
by Infegy Research Team on January 8, 2019
Millions of people provide their unsolicited opinions online every single minute of the day, making social media the world’s largest focus group. Even so, this incredibly valuable source of insight is still vastly underutilized, particularly in market research.
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