Understanding the difference between social listening and social monitoring
by Infegy Research Team on February 20, 2024
Oftentimes, the terms “social listening” and “social monitoring” are used interchangeably, and while both strategies share similarities, there are also some significant differences between the two. The strategy that works best for you depends on your particular goals. In this blog pos …
Using social listening to track campaign performance
by Infegy Research Team on January 19, 2024
Regular readers of our blog are likely familiar with the various ways social listening data can help brands better understand and connect with target audiences. But did you know that social listening insights can also help track campaign performance?
Learning from past campaigns to improve future outcomes
by Infegy Research Team on December 21, 2023
In business, as in life, hindsight is 20/20. However, the benefit of looking back on past experiences is that it allows us to apply the lessons we’ve learned to improve future outcomes.
Unleash the power of social listening to connect with Gen Z
by Infegy Research Team on November 21, 2023
When it comes to consumer behavior, Generation Z or Gen Z is unlike previous generations. This demographic wields significant purchasing power, with an estimated $360 billion in disposable income. As a brand manager or marketer, it’s important to understand Gen Z’s unique needs and pr …
Using social listening to identify and understand niche audiences
by Infegy Research Team on October 4, 2023
Business leaders, marketers and brand managers have long understood the importance of providing custom messaging to address the needs of target audiences and serve as an advocate for customers. However, sometimes social listening insights identify a niche segment within the larger tar …
Analyze Influencers and Influencer Campaigns with These Social Metrics
by Infegy Research Team on September 22, 2023
How can we use influencer analysis to better prove the success of their campaigns?
Using the power of social listening to boost your business
by Infegy Research Team on September 7, 2023
The benefits of social listening for your business go far beyond simply helping you gain an understanding of what people are saying about your brand. Using social listening data to guide your company’s decision making can improve your brand’s reputation, provide an edge over your comp …
Finding an R+D edge with the power of social listening
by Infegy Research Team on August 18, 2023
In today’s fast-paced, competitive marketplace, if your company isn’t constantly innovating and evolving, you may fall behind. Yet, it can be difficult to know what new products or services will resonate with your target customers.
The beginner’s guide to spotting consumer trends early
by Infegy Research Team on August 7, 2023
Social media apps like TikTok have a way of making you fall in love with various types of trends. From skits, to dance challenges, to using a sound of Tariq singing about his love of corn. These trends exploded onto the cultural landscape with hardly any warning and became mainstream …
Harnessing the power of social listening to advocate for customers
by Infegy Research Team on July 28, 2023
In recent years, social media has transformed the way businesses and consumers interact. With billions of active users sharing their ideas, preferences, and interests worldwide, social media has become a crucial communication channel to gain consumer insights.
.png?width=64&height=64&name=linkedin%20(1).png)
