What’s Wrong With Modern Social Listening? Part 1. Query Writing
by Henry Chapman on March 13, 2025
And What Infegy Is Doing To Fix It
Beyond Social Listening: Goodreads Reviews and Unstructured Data
by Henry Chapman on March 6, 2025
Social listening has evolved beyond simply tracking brand mentions on Twitter or monitoring Instagram hashtags. Today's most potent social intelligence platforms like Infegy Starscape can extract insights from virtually any text-based source like Goodreads reviews (in the data science …
Talent Monitoring With Social Listening Data
by Henry Chapman on February 25, 2025
Over the past year, one of the fastest-growing use cases for bulk social listening analytics has been talent management companies leveraging social listening APIs to track talent across multiple platforms with greater flexibility. These agencies specialize in managing and advising inf …
Best Super Bowl Ads: What Social Listening Reveals About Impact
by Henry Chapman on January 30, 2025
As Kansas City continues its February tradition of Super Bowl appearances (we’re based in KC, sorry), another annual tradition captures the nation's attention: the battle for advertising supremacy during television's most-watched event. While football teams compete on the field, brand …
The World’s Most Trusted Brands + Free Interactive Dashboard
by Henry Chapman on January 16, 2025
Last year, we completely redesigned our Most Trusted Brands dashboard to provide daily updates on which brands people trust most worldwide. Since its launch, this interactive dashboard has informed thousands of users about the global trust landscape for the world’s most prominent bran …
AI for Social Listening
by Henry Chapman on November 7, 2024
How AI Can Change Your Social Listening Practice Since the release of OpenAI’s generative models in late 2022, generative AI has become a buzzword in marketing. However, long before this, AI was the backbone of social listening tools, helping brands extract insights from massive volum …
The Top Five Social Listening APIs For Data Innovation And Analytics
by Henry Chapman on October 9, 2024
In the competitive landscape of advertising and consulting, leveraging robust social listening APIs is essential for informed business decisions and crafting targeted strategies for high-value clients. Selecting the right social listening API for data innovation and analytics initiati …
Monitoring brand health with Infegy's free brand risk dashboard
by Henry Chapman on May 29, 2024
Detect, React, Protect Much of the focus around social listening analysis is on examples of cheerful conversation, e.g., brand campaigns, messaging, and trust that went well. However, it's just as important to know where your brand needs to improve due to people’s tendency to repeat a …
Building a powerful social intelligence web app
by Henry Chapman on February 15, 2024
When building a customized web application based on social listening intelligence, you have to start with a solid data framework and clear goals in the story that you want to communicate to your prospective audience.
The world’s most trusted brands + free interactive dashboard
by Henry Chapman on February 2, 2024
In the not-too-distant past, brand trust was one of many factors that shaped how consumers choose a brand’s product or service over another company’s. In today’s tough market conditions, however, it can prompt a consumer to postpone or walk away from a purchase. Knowing how trusted yo …
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