AI for Social Listening
by Henry Chapman on November 7, 2024
How AI Can Change Your Social Listening Practice Since the release of OpenAI’s generative models in late 2022, generative AI has become a buzzword in marketing. However, long before this, AI was the backbone of social listening tools, helping brands extract insights from massive volum …
The Top Five Social Listening APIs For Data Innovation And Analytics
by Henry Chapman on October 9, 2024
In the competitive landscape of advertising and consulting, leveraging robust social listening APIs is essential for informed business decisions and crafting targeted strategies for high-value clients. Selecting the right social listening API for data innovation and analytics initiati …
Monitoring brand health with Infegy's free brand risk dashboard
by Henry Chapman on May 29, 2024
Detect, React, Protect Much of the focus around social listening analysis is on examples of cheerful conversation, e.g., brand campaigns, messaging, and trust that went well. However, it's just as important to know where your brand needs to improve due to people’s tendency to repeat a …
Building a powerful social intelligence web app
by Henry Chapman on February 15, 2024
When building a customized web application based on social listening intelligence, you have to start with a solid data framework and clear goals in the story that you want to communicate to your prospective audience.
The world’s most trusted brands + free interactive dashboard
by Henry Chapman on February 2, 2024
In the not-too-distant past, brand trust was one of many factors that shaped how consumers choose a brand’s product or service over another company’s. In today’s tough market conditions, however, it can prompt a consumer to postpone or walk away from a purchase. Knowing how trusted yo …
How companies monetized the internet and social media
by Henry Chapman on December 21, 2023
Abstract In this technical blog, we examine the trajectory of how businesses leveraged social media for earnings. This essentially coincides with the development of online advertising since 1994. While the monetization of the internet still centers around online advertising, the ways …
Five social media features that shaped online culture
by Henry Chapman on December 12, 2023
Abstract In this technical report, we survey some now-common social media features, and examine the way they migrated across multiple social media platforms. We focus on five examples that are so ubiquitous now, that they are embedded in social media user-experience and culture: the i …
The evolution of social media part II: From public, centralized to private, decentralized social networks
by Henry Chapman on September 29, 2023
Abstract The purpose of this study is to provide a roadmap through past social media networking trends and structure, in the hopes that it will shed light on the future of social media networking, and the impact it will have on business and campaign planning.
Evolution of social media part I: From text to immersive experiences
by Henry Chapman on August 31, 2023
What we did This report tracks the evolution of content formats on social media and the greater internet. It considers how the concurrent development of more powerful computers and increasingly expansive, faster networks allowed photos to overtake text, then video to overtake photos a …
Top 3 predictions we got right and wrong
by Henry Chapman on August 14, 2023
A scorecard of how a year of Infegy's Insight Brief predictions have shaken out August 2023 marks the first anniversary of Infegy's Insight Briefs. After publishing 42 so far, we've shown how social listening data is a fantastic tool for keeping tabs on your industry's performance and …
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