How To Use Social Listening To Build Market Research In 7 Steps
by Infegy Research Team on August 28, 2024
Marketers and brand managers all understand the importance of reporting. Quality reporting provides valuable insight into market trends, target consumer segments, and a brand’s health. Remember, if the underlying data used to make a report is wrong, the conclusions and takeaways from …
Mocktail Growth: Using Social Listening to Evaluate a Changing Market
by Infegy Research Team on August 16, 2024
In recent years, the landscape of beverages has seen a remarkable shift as consumers, particularly younger ones, seek alternatives to traditional alcoholic drinks. In August 2023, we explored how anxiety around drinking, especially among Gen Z women, was driving this trend. Backed by …
Introducing Infegy's Generative AI Summary Widget
by Nancy Dexter-Milling on August 7, 2024
Revolutionizing social listening insights in readable text In the ever-evolving landscape of social media analytics and social listening, staying ahead of the curve is crucial. At Infegy, we've been at the forefront of social listening technology since 2007, continuously innovating to …
How to analyze food and beverage trends
by Infegy Research Team on August 1, 2024
And why effective trend analysis is key to your company’s success The food and beverage industry is heavily influenced by consumer trends. Whether it be an increased demand for organic produce or a desire for seasonal coffee flavors, consumer preferences are constantly changing at an …
Who is Gen Z? An updated guide to Gen Z personas and how to connect
by Infegy Research Team on July 30, 2024
In 2019, we published one of our most popular content pieces, “The Ultimate Guide to Gen Z Personas.” At the time, there was little written about this up-and-coming generation and its potential impact on brands. Our clients told us they greatly valued the insight into how to connect w …
March Madness and the Clark Craze
by Thomas Krisak on July 11, 2024
Everyone’s favorite season has come and gone, and everyone is once again disappointed in their brackets. March Madness is over, with the UConn Huskies and SC’s Gamecocks taking the men’s and women’s titles respectively. However, these titles aren’t the only headlines of this season; i …
Using social listening for competitive analysis in pharmaceuticals
by Maggie Alefs on June 18, 2024
Understanding your competitors' strategies in today’s highly competitive pharmaceutical industry can give your brand a crucial edge. With the pharmaceutical and healthcare advertising market booming in the United States, leveraging competitive intelligence has never been more essentia …
Monitoring brand health with Infegy's free brand risk dashboard
by Henry Chapman on May 29, 2024
Detect, React, Protect Much of the focus around social listening analysis is on examples of cheerful conversation, e.g., brand campaigns, messaging, and trust that went well. However, it's just as important to know where your brand needs to improve due to people’s tendency to repeat a …
The importance of social listening research
by Infegy Research Team on May 14, 2024
Why your brand needs a social listening tool Successful marketers and brand managers understand how important it is to remain apprised of consumers’ preferences and needs. After all, many spend millions of dollars conducting focus groups and surveys in order to better understand their …
Social listening for pharmaceutical and healthcare companies
by Infegy Research Team on April 24, 2024
Competition is fierce in the pharmaceutical and healthcare industry. With dozens of companies competing to catch the attention of both patients and healthcare providers, it can be a challenge to differentiate your brand.