The Consumer Intelligence Blog - Infegy

What's Wrong With Modern Social Listening Part 2. Sampling + Limits

What's Wrong With Modern Social Listening Part 2. Sampling + Limits

Social listening is supposed to unlock insights, not limit them. But when we, Infegy, talk to clients who’ve used other platforms, we hear the same frustrations over and over again: strict query limits, mention caps, and delays that make real-time exploration nearly impossible.

Read Story

Introducing AI Studio for Infegy Starscape: Social Insights Simplified

Introducing AI Studio for Infegy Starscape: Social Insights Simplified

Social listening just got simpler! We're excited to introduce AI Studio for Infegy Starscape, your new gateway to instant social insights that transform complex research into streamlined, actionable intelligence at the speed of conversation.

Read Story

Women, Consumer Insights, and Beauty Trends–What Your Other Tool Misses

Women, Consumer Insights, and Beauty Trends–What Your Other Tool Misses

In 2024, skincare isn't just about products; it's about people. The rise of year-round SPF use and the continued dominance of Korean Beauty (K-Beauty) aren't just abstract trendlines. They're driven by disparate social media conversations, with real consumers behind every post, hashta …

Read Story

What’s Wrong With Modern Social Listening? Part 1. Query Writing

What’s Wrong With Modern Social Listening? Part 1. Query Writing

And What Infegy Is Doing To Fix It

Read Story

Introducing AI Assist: Query Building Made Easy for Social Listening

Introducing AI Assist: Query Building Made Easy for Social Listening

In the world of social listening, the ability to craft precise queries is essential for extracting meaningful insights from the vast ocean of social data. Today, we're excited to announce the launch of Infegy's latest innovation: AI Assist – a powerful new feature designed to transfor …

Read Story

Beyond Social Listening: Goodreads Reviews and Unstructured Data

Beyond Social Listening: Goodreads Reviews and Unstructured Data

Social listening has evolved beyond simply tracking brand mentions on Twitter or monitoring Instagram hashtags. Today's most potent social intelligence platforms like Infegy Starscape can extract insights from virtually any text-based source like Goodreads reviews (in the data science …

Read Story

Talent Monitoring With Social Listening Data

Talent Monitoring With Social Listening Data

Over the past year, one of the fastest-growing use cases for bulk social listening analytics has been talent management companies leveraging social listening APIs to track talent across multiple platforms with greater flexibility. These agencies specialize in managing and advising inf …

Read Story

Query Monitors: Bringing Intelligent Alerts To Infegy Starscape

Query Monitors: Bringing Intelligent Alerts To Infegy Starscape

In our continued commitment to innovation, Infegy Starscape has been advancing rapidly. Following our recent launch of AI-powered features, including AI personas and summarization capabilities, we're thrilled to introduce our most anticipated feature yet: Query Monitors, a sophisticat …

Read Story

Best Super Bowl Ads: What Social Listening Reveals About Impact

Best Super Bowl Ads: What Social Listening Reveals About Impact

As Kansas City continues its February tradition of Super Bowl appearances (we’re based in KC, sorry), another annual tradition captures the nation's attention: the battle for advertising supremacy during television's most-watched event. While football teams compete on the field, brand …

Read Story

The World’s Most Trusted Brands + Free Interactive Dashboard

The World’s Most Trusted Brands + Free Interactive Dashboard

Last year, we completely redesigned our Most Trusted Brands dashboard to provide daily updates on which brands people trust most worldwide. Since its launch, this interactive dashboard has informed thousands of users about the global trust landscape for the world’s most prominent bran …

Read Story