Identifying the Women Consumer Insights Behind Beauty Trends
by Henry Chapman on March 27, 2025
In 2024, skincare isn't just about products; it's about people. The rise of year-round SPF use and the continued dominance of Korean Beauty (K-Beauty) aren't just abstract trendlines. They're driven by disparate social media conversations, with real consumers behind every post, hashta …
What’s Wrong With Modern Social Listening? Part 1. Query Writing
by Henry Chapman on March 13, 2025
And What Infegy Is Doing To Fix It
Introducing AI Assist: Query Building Made Easy for Social Listening
by Nancy Dexter-Milling on March 10, 2025
In the world of social listening, the ability to craft precise queries is essential for extracting meaningful insights from the vast ocean of social data. Today, we're excited to announce the launch of Infegy's latest innovation: AI Assist – a powerful new feature designed to transfor …
Beyond Social Listening: Goodreads Reviews and Unstructured Data
by Henry Chapman on March 6, 2025
Social listening has evolved beyond simply tracking brand mentions on Twitter or monitoring Instagram hashtags. Today's most potent social intelligence platforms like Infegy Starscape can extract insights from virtually any text-based source like Goodreads reviews (in the data science …
Talent Monitoring With Social Listening Data
by Henry Chapman on February 25, 2025
Over the past year, one of the fastest-growing use cases for bulk social listening analytics has been talent management companies leveraging social listening APIs to track talent across multiple platforms with greater flexibility. These agencies specialize in managing and advising inf …
Query Monitors: Bringing Intelligent Alerts To Infegy Starscape
by Nancy Dexter-Milling on February 12, 2025
In our continued commitment to innovation, Infegy Starscape has been advancing rapidly. Following our recent launch of AI-powered features, including AI personas and summarization capabilities, we're thrilled to introduce our most anticipated feature yet: Query Monitors, a sophisticat …
Best Super Bowl Ads: What Social Listening Reveals About Impact
by Henry Chapman on January 30, 2025
As Kansas City continues its February tradition of Super Bowl appearances (we’re based in KC, sorry), another annual tradition captures the nation's attention: the battle for advertising supremacy during television's most-watched event. While football teams compete on the field, brand …
The World’s Most Trusted Brands + Free Interactive Dashboard
by Henry Chapman on January 16, 2025
Last year, we completely redesigned our Most Trusted Brands dashboard to provide daily updates on which brands people trust most worldwide. Since its launch, this interactive dashboard has informed thousands of users about the global trust landscape for the world’s most prominent bran …
How To Use Social Listening Insights
by Infegy Research Team on December 5, 2024
Social listening platforms, such as Infegy Starscape, provide a wide range of data that can lead to valuable insights into consumer behavior, preferences, and challenges. However, it’s not enough to simply collect data. The real power of social listening comes from putting these insig …
AI for Social Listening
by Henry Chapman on November 7, 2024
How AI Can Change Your Social Listening Practice Since the release of OpenAI’s generative models in late 2022, generative AI has become a buzzword in marketing. However, long before this, AI was the backbone of social listening tools, helping brands extract insights from massive volum …
.png?width=64&height=64&name=linkedin%20(1).png)
