More than one billion people share dialog online every day. In fact, smartphones alone are mentioned on the web nearly 100 times per second. We see this massive amount of data as a gold mine for market research and consumer understanding. Our flagship product, called Social Radar, collects, processes and understands this wealth of online dialog, ensuring our clients can decipher consumer thoughts, opinions and desires, track and predict trends, and create and market better products.
For more than 6 years, Social Radar has been scouring the web for consumer dialog, and using our powerful analytical capabilities, turns raw data into powerful consumer insight in just seconds.
Since 2006, Social Radar’s crawlers have been scouring the web for consumer dialog. From major social networks like Twitter and Facebook, to blogs, news sites and community forums, our aggregators collect from every corner of the web. Focusing on capturing a broad dataset, we ensure analysis of the widest array of consumers possible. In addition, Social Radar includes our industry-leading historical dataset spanning more than six years across all channels for any subject at no additional cost.
After finding data, Social Radar’s four-stage filtering process goes into action. This process ensures we store only clean, quality data, excluding spam, sales material, search feeds and other junk that would otherwise cloud our analysis. Quality data input is a big contributor to Social Radar’s insightful analysis.
The incredible volume of data posted to the social web makes traditional manual analysis impractical at best, and in many cases, impossible. Turning our vast collection of dialog into powerful insight takes advanced technology. Developed in-house, Social Radar’s cutting-edge linguistics technology allows us to truly understand language to extract a wealth of deep knowledge, from sentiment and tone to advanced topic extraction, theme categorization and more.
For a computer, understanding human language is no trivial task. Fortunately, our technology takes Natural Language Processing to the next level. Built for the web, it understands grammar, even with poorly written text. Industry-unique subject-specific analysis and self-learning performed for your request ensures accurate processing of sentiment and topic extraction, even in complex and long-form texts.
All this technology ensures world-beating accuracy, giving you data you can trust. Our technology provides deep understanding of five major languages: English, Spanish, Portuguese, German and French.
Learn more about our automated analysis systems with this detailed PDF.
Social Radar is packed with functionality. With a wealth of insight,
robust and powerful filters, 6 years of historical data, reporting and
more, there's just too much to include here. Below are some of our
highlights to give you a taste of what the platform has to offer.
Schedule a live demo today to see more.
Sub-topic analysis enables you to research specific facets of any subject. Understand insight around a specific product feature, or analyze from within a broader context.
Find patterns and perform deep historical analysis using Social Radar’s industry-leading archive spanning over more than 6 years for any subject at no additional cost.
Create powerful custom filters based on rich individual profiling data, like an instant massive focus group. Examples include Moms, owners of a competitor's product, and enthusiasts.
A plethora of reporting options, including custom client dashboards, raw data exporting, chart images and even tailored interactive access for your clients.
Know more about your consumers, including gender, country and U.S. states, influence and even sophistication of writing, as both data and as filters.
Compare subjects together, contrasting your information with competitors, key features of your own product, or your latest release with your last for powerful context.
Get a feel for how Social Radar works, including its incredible flexibility and mind-bending speed in under 3 minutes with this video.
We don't see ourselves as simply technology providers. We're your research partner, here to help you maximize value every step of the way. A Social Radar subscription includes access to support, with your own dedicated account representative available to help you with any questions you may have. Our 30-60-90 day training program ensures you're able to effectively utilize Social Radar right from the start of your subscription.
We also ensure your staff is taking full advantage of the Social Radar platform, with live training and setup, and availability for future training sessions as your staff expands, or if they need a simple refresher. You're never alone with Social Radar; we're always here to help!
Going beyond support, we can even provide reporting and analysis services. Have to get an insightful research deliverable out on a tight crunch? Our Social Radar experts can save the day.
Learn more about our dedicated support with this detailed PDF.
Social Radar provides nearly instantaneous insight into consumers for nearly any subject you can imagine. The uses are nearly infinite, but here are a few key ways our clients are utilizing this incredible platform in their businesses every day.
Supplement or, in some cases, replace traditional focus groups and customer surveys with Social Radar's analysis. Save time, money and analyze a broader audience.
Understand what your customers want, what they love and what they don't, and speak their language. Powerful content analysis can help you craft your message better, and know who should be seeing it.
Compare markets, individual profiles and demographics to learn who your customers really are, or who they could be. Incredible filtering lets you enter new markets equipped with more knowledge than ever before.
We're here to push the boundaries, utilizing our passion for technology to pursue the future of market research and consumer insight, utilizing the wealth of data available online. We think differently about what's possible, and as a result, we've created a research platform unlike any other. Below are just a few of the ways we've gone above and beyond.
Available nowhere else, our unique analysis capabilities were built for web and social data from the start. This technology is our focus, not licensed from third parties, ensuring you get the most from every piece of dialog with maximum possible accuracy.
We are in a relentless pursuit to improve Social Radar, always developing new technologies to extract more and better insight from our ever-growing dataset. We update our tool constantly, on average every 2 days, keeping you at the forefront of innovation.
We go way beyond just simply doing social media analytics. Built from the ground up for research companies and agencies, with unique functionality like Audience Segmentation, our focus has always been pushing market research forward.
Social Radar’s pricing structure is designed to allow for maximum flexibility and freedom with your research needs. Pricing is based only on the number of simultaneous user licenses and accounts required. Every license includes unlimited searches, topics, no limits on data and full access to our industry-best 6 year historical archive for a single analyst.
Social Radar features a robust API, accessible via HTTPS and returning either JSON, XML or Excel (XLS) data. Our interface is built on top of the API, so you can be confident it is battle-tested and features the full wealth of Social Radar's functionality. Easy to use, fast and robust, our API can supplement your applications with incredible consumer insight information.
The API is priced based on usage. Contact us and we'll work with you on your project to provide an accurate estimate of cost.