News and Press

Social Radar Sentiment Featured in AdAge Megabrands List

Posted by Adam on October 8, 2009

From AdvertisingAge:

For the month ended Sept. 25, Apple and Microsoft finished in the top two spots of the Social Radar Sentiment Index, a social-media analysis of Advertising Age's 200 Megabrands by Infegy. The firm tracks more than 20 million web pages, including all the leading social-media sites, and bases its index on comment volume, percentage of positive mentions and percentage of overall brand mentions within social-media that showed signs of sentiment.

View the whole article at AdAge.com