News and Press
AdAge Features Social Radar: Are Marketers Hiking Ad Spend at Expense of Product Quality?
Adam | August 13, 2010
NEW YORK (AdAge.com) -- For decades, the focus of many companies has been taking cost out of their products, often to invest in marketing and always to increase profit. But a series of high-profile quality failures and accidents this year at titans like BP, Toyota and Johnson & Johnson, along with a growing number of lower-profile recalls, shows crises can destroy brand equity in days that takes years to build. It all raises the question of whether efforts to cut production costs have gone too far and whether marketers would be better off putting more money back into quality control -- even if it means spending less on marketing.
Social Radar Ranked Top 10 Essential B2B Tools For Marketing
Adam | April 12, 2010
Mashable.com - Like anything else, social media marketing is easier, more efficient and more effective if the marketer has the right set of tools. While hundreds (if not thousands) of tools and services exist for social media marketing, many are still primarily aimed at either consumers or B2C marketers. Fear not B2B marketers — there are still plenty of great tools out there than can best address the unique needs of the B2B space.
We’ve raided our own toolkits to come up with some of the best tools and services for B2B marketers that want to get the most out of social media.
Among the tools listed were Salesforce.com, CoTweet and Social Radar.
View the full article here:
http://mashable.com/2010/04/08/b2b-marketing-tools/
Infegy Introduces New Product: Social Radar Alerts
Adam | March 29, 2010
PHOENIX--(BUSINESS WIRE)-- Infegy, the developer of Social Radar, has announced "Social Radar Alerts", a new real-time social email alerts feature available as both a standalone service and as a new feature to the Social Radar analytics platform for enterprise customers. Infegy's Social Radar Alerts provide brand marketers with a "hands-off" approach to staying on top of what is being said about their brand or any important topic across the social web. Social Radar Alerts will be previewed during the AAPC Pollies where Infegy is speaking on "Winning in Politics With Social Media."
"Social Radar Alerts was developed in response to our enterprise customers' requests for comprehensive email alerts. It gives executives a way to monitor and analyze their brand sentiment and increased social activity remotely from their mobile devices, " commented Adam Coomes, President of Infegy.
According to Joe Grigsby, Director Emerging Media, VML, "Social Radar Alerts is an exciting addition to Infegy's product offerings. We've been able to keep an eye on the conversations and articles about our brands and their competitors without having to keep an active watch on the Web. Thousands of articles and messages are happening daily and it puts us at ease to know that we'll be notified and shown what deserves our attention, wherever we are."
Adam Coomes To Speak At Pollies Conference
Adam | March 17, 2010
Infegy, Inc., the developer of the social web analytics platform Social Radar, today announced that Infegy President and Co-Founder Adam Coomes will speak on the topic of “Winning in the Political Arena With Social Media” at the American Association of Political Consultants (AAPC) Pollies Conference, which runs from March 25 – 27 in Phoenix, Arizona. During the conference, Infegy will also offer a special promotion on Social Radar to Pollies attendees.
“The Obama campaign shed favorable light on the use of social media to build a ‘groundswell’ of interest among constituents,” commented Coomes. “Now that we’re able to measure political trends and sentiment across all parties, social media is even more powerful in the political arena.”
About AAPC
The American Association of Political Consultants (AAPC) is the world's largest organization of political and public affairs professionals. Founded in 1969, the AAPC is a bipartisan trade association with over 1,200 members from all fifty states and other countries. The AAPC membership reflects a wide range of ideologies, partisan affiliations and professional specialties, including students and academics. The AAPC represents the interest of political campaign and public affairs professionals, provides opportunities for education and training and sets a high standard of professionalism for the political consulting and public affairs industries.
Infegy Selects New PR Firm
Adam | March 8, 2010
TechnologyPR.com, a firm specializing in PR, analyst relations and social media programs for tech and internet companies, has been selected by Infegy, Inc. to run the communications program for Social Radar, Infegy’s flagship social media research and analytics platform for the enterprise.
"Infegy is at the forefront of an emerging market, and we selected Technology PR as the firm to help us build on our momentum,” said Adam Coomes, Infegy’s President. "Technology PR comes highly recommended by key industry influencers, and has the experience and relationships with our target audiences we need to meet our business and marketing objectives.”
“Corporations now recognize the importance of measuring and analyzing sentiment across all social and user-generated media outlets,” said Alison Minaglia, Technology PR President. “Infegy’s Social Radar is revolutionizing the way companies and their agencies listen to their consumers. With its large enterprise customer wins and clear product advantages, Infegy’s Social Radar has the real potential to become the up-and-coming leader and the technology company to watch in the social media analytics sector.”
We'd love to show you a live demo and help you visualize how Social Radar will change the way you look at online marketing
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