Weekly pulse: Obama

Posted by Eric on March 20, 2009
Politics
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With AIG bonuses dominating the headlines and President Obama being the first sitting president to appear on a late night talk show, how are Americans feeling? The chart below shows that nearly half of all Obama posts this week have been positive. 16% of all Obama posts contained a reference to AIG and 14% contained the word Leno. Here are some other interesting words mentioned in Obama posts this week:

  • Plan 18%
  • Economy 15%
  • Financial 9%
  • Tax 8%
  • McCain 7%
  • Picks 7%
  • NCAA 5%
  • Iran 4%
  • Teleprompter 4%

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2 Comments to Weekly pulse: Obama

Dan
March 20, 2009

Just curious, but did that factor in thoughts about the special olympics comment?

Idk.. it just seems that between that, the late night gig and just talking about nothing, there’s really nothing much of substance to report him doing.

elianna james
March 22, 2009

This is re the “interesting words”
What should anyone in marketing or even “trying to understand the ever changing and fickle American public” deduce from them?

If I rush to my word processor and crank out a press release with the top three words above in it will that make it more interesting and generate more buzz than using the bottom three words? Remember, tomorrow’s three words will be different and just as transient.

In other words, where is this going?

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