Jack in the box had 4 dead children on their hands back in 1993 and I’ll still have a jumbo jack with curly fries every once in a while. It’s not like two idiot employees farting on some lunch meat is going to stop people from ordering dominoes pizza, which already tastes like crap to begin with.

Agreed. It’s not good for PR, but it is not going to put them out of business. There are too many nasty food stories out there to make any one story hold any water. We all know we’ve eaten a pube or two at some point. What can we do aside from never eat outside your home? Nothing.

Also, I just love the graph tracking positive and negative “conversations”. Was somebody just wandering around with a sonic ear and a legal pad covered in tally marks?

heh, I like how the chart shows the projected Negative Conversation to continue steadily upward.

in one month nobody will really even remember this enough to talk about it. guaranteed.

It will be interesting to measure this effect again when these videos recirculate 5 years from now.

The public will have forgotten and will believe the videos are new, and the same thing will happen all over again.

How many times should a company have to apologize for the past?

They say all PR is good PR, but this is definitely bad. I rarely ordered from Dominos, but this just puts a cap on it for me.

The effect of seeing these two employees doing that just puts me off from Dominos. I remember this happened to KFC when someone found a syringe or something in their food and people didn’t want to go there anymore.

It takes a bit of time before things clear up and they get their business back. If I were them I’d suggest some sort of big PR move like more advertising and having cameras installed in their kitchens to record employees and then advertise that they’re doing all they can to keep a clean environment or something. A good offensive pr blitz would be best for them.

I was going to order dominos tonight and then i remebered that video and now i wont. And i live in a college town im twice as likely to get a pube.

[...] The Domino’s Effect at Buzz Study [...]

This is really interesting. I’d love to see what the chart looks like in a week when the next internet outrage has happened.

Thanks for putting this together.

If I had to do damage control on this one, I would:

- Write a heartfelt statement, expressing my horror at the actions of these employees. I’d talk about how their actions were not in line with the company’s ideals, completely out of character, (We hired some people with bad intentions, who presented themselves properly during the hiring process, etc.) and that I’m working with store managers across the country to prevent anything like it from happening again.

- Post it in prevalent places, like YouTube and my company website.

- Provide quick ability to promote this statement via Digg, etc.

- Respond publicly and honestly to comments on Twitter, my site, etc. (Sounds like they are doing that.)

- Shut up and go back to the regular order of business as soon as it starts to fizzle. After all, someone else is bound to have a crisis that will take away the focus on this one!

[...] been several incidents of this type, for instance the Domino’s video prank incident and its effect on the value of the brand for [...]

[...] The Domino’s Effect at Buzz Study [...]