British band Coldplay released its fifth studio album, Mylo Xyloto, Monday, Oct. 24. The album is positioned to head straight to the top of the Billboard 200 charts next week.

Coldplay chose not to make its new album available on Spotify or any other streaming music subscription service. Fans will either need to purchase physical copies or MP3 downloads from places like Apple’s iTunes store, Microsoft’s Zune store or Amazon. The decision is more likely financially motivated as Coldplay stands to make a great deal more money by encouraging the tens of millions of consumers who have streaming music subscriptions to purchase the songs.

How has the new album release affected Coldplay’s buzz online? We used Social Radar to find out.

Coldplay buzz October 2009-present

Coldplay buzz is currently more than 3x higher than its previous high point within the last two years.

Coldplay sentiment

Conversations around Coldplay are currently 76% positive online. The new album name, Mylo Xyloto, is currently being mentioned in 6% of Coldplay conversations. Rihanna, who collaborated with Coldplay on a song for the new album, is being mentioned in 5% of all Coldplay conversations. The classic Coldplay track “Fix You” is currently mentioned in 6% of all Coldplay conversations.

On the heels of Apple’s Sept. 9 Rock and Roll event, we decided to analyze conversation share around some of the big announcements.

The Nano made big news at the event with the announcement of its new built in camera, 2.2-inch display, Genius mix capability and built-in FM radio.

The iPod Classic increased capacity to 160GB while keeping the price the same at $249.

The iPod Touch was advertised as the most affordable gateway to the App Store at $229, with no monthly fees. The keynote called the Touch Apple’s fastest growing product line and highlighted its gaming and pocket computing capability.

Apple also highlighted iTunes 9, which includes Genius mixes, home sharing, iTunes LP and a redesigned store layout.

We used Social Radar to measure share of voice for the following words within coversations about “iPod” within the last month: Touch, Nano, Classic, Shuffle, iPhone, Zune and iTunes.

Conversation around Nano spiked dramatically following the announcements, but Touch still holds the highest share among iPod conversations online.

iPhone and Touch hold the largest percentage of posts within the last 30 days at approximately 30% each, with Nano and iTunes each under 10%.