Tommy Jordan, the tech-savvy dad who shot nine bullets into his daughter’s laptop and posted the video “Facebook Parenting: For the troubled teen” on YouTube two weeks ago, is a viral sensation. The video has already been viewed more than 29 million times on YouTube. According to a YouTube Trends blog post, Jordan’s video reached its viral peak with 11 million views the day after it was uploaded – double the peak of Rebecca Black’s “Friday” video, which was viewed 6 million views in a day.

Tommy Jordan has polarized the nation — some parents agree with Jordan’s parenting tactics, while others think chastising his daughter online was harsh. We used Social Radar to analyze conversations online.

Tommy Jordan sentiment

Conversations around Jordan were 58% negative last week, but are currently 57% positive.

Content distribution

Approximately 61% of Tommy Jordan mentions came via blogs, 24% came via Twitter.

Gender distribution

Interestingly, an average of 64% of Tommy Jordan mentions came via males, and 36% via females.

No matter whether you agree or disagree with Tommy Jordan’s parenting techniques, he is definitely generating conversation.

Old Navy is launching its first campaign specifically targeting men this Thursday with hopes of igniting conversation among the male target. The campaign will feature videos distributed on YouTube and Facebook, and print ads in publications such as Maxim.

We used Social Radar to analyze current chatter by gender.

Old Navy chatter gender distribution

Over the past year, 58% of chatter has been generated by females and 42% by males.

Old Navy said the decision was made to focus on videos that would run online or via mobile devices rather than on TV because men aren’t in the right mindset to look at clothes when they’re watching male targeted TV like sports.

Old Navy chatter hourly distribution

The most chatter around Old Navy is currently being generated between midnight – 1 a.m.

Content distribution

Within the past year, 65% of Old Navy chatter has been generated via Twitter, and 32% from blogs.

Will the new campaign help Old Navy generate conversation among men? We will run analysis in a few months and follow up.

Skittles has taken interactive marketing to a new level with a new online video campaign encouraging users to actually touch their computer screens. The Skittles Touch campaign, hosted on the Skittles YouTube page, includes five different videos, all incorporating your finger into the action.

Skittles buzz

Chatter around Skittles spiked 6X following the campaign launch Wednesday, but did fell back down to near its monthly average on Thursday.

Skittles conversation topic cloud and sentiment March 29-31

The viral videos are clearly a hot topic among Skittles conversations. Overall chatter around Skittles has been 80% positive over the last three days. However, words like ‘weird’ and ‘creepy’ are currently appearing in 5% of posts.

Will these new interactive ads extend the Skittles brand?

Internet sensation Rebecca Black is so bad she’s good. The 13-year old’s music video for her song ‘Friday’, which has become a laughingstock for its low-rent concept and amateur production, has already netted more than 35 million views on YouTube, more than Lady Gaga’s ‘Born This Way.’

Black is scheduled to appear on The Tonight Show with Jay Leno tonight, and her single is so popular on iTunes that she could earn hundreds of thousands of dollars.

We used Social Radar to compare Rebecca Black to teen girl stars Demi Lovato, Selena Gomez and Miley Cyrus.

Rebecca Black vs. Selena Gomez vs. Demi Lovato vs. Miley Cyrus

Throughout the past 30 days, Black has generated significantly more chatter than established stars Lovato, Gomez and Cyrus.

Change in chatter over the past 30 days

Buzz around Rebecca Black is up a ridiculous 6.8 million percent.

Sentiment comparison

Conversations around Black have been 56% negative, while conversations around Cyrus are 69% positive, and conversations around Lovato and Gomez are both 80% positive.

I guess there really is no such thing as bad publicity.

After speculation throughout the entire season, the Denver Nuggets officially traded Carmelo Anthony to the New York Knicks this week as part of a multi-player blockbuster trade.

New York Knicks chatter

Chatter around the Knicks is up 1,500% this week.

NBA chatter

NBA chatter is up 680% since last week, thanks to last weekend’s All-Star game, blockbuster trades sending Carmelo Anthony to the Knicks and Deron Williams to the Nets, as well as negotiations with YouTube to stream NBA games live online.

NBA sentiment

Many have speculated that fans may not be happy about the latest trend in the NBA — elite players joining forces on superteams in big markets, leaving smaller market teams with no star players. Ray Allen, Paul Pierce and Kevin Garnett started the trend in Boston, followed by LeBron James, Dwayne Wade and Chris Bosh in Miami. Chris Paul is expected to join Carmelo Anthony and Amar’e Stoudamire in New York next season.

Sentiment around the NBA is currently 80% positive this week, however trending slightly more negative today following the trade announcements.

In Buzz 10, we use Social Radar to determine the 10 most buzzed about topics across the web via Twitter, blogs, discussion boards, media, and social networks. For this Buzz 10, we analyzed chatter around Time Magazine’s 50 Best Websites of 2010, Alexa Rankings, and other popular websites to determine the top 10 most talked about websites in 2010.

10. Flickr

The popular image hosting and video hosting website, web services suite, and online community is widely used by bloggers to host images that they embed in blogs and social media.

9. WordPress

WordPress is an open source Content Management System (CMS), often used as a blog publishing application. It has many features including a plug-in architecture and a template system and is used by over 13% of the 1,000,000 biggest websites.

8. MSN

MSN (originally The Microsoft Network) is a collection of Internet sites and services provided by Microsoft.

7. Yahoo!

Yahoo! is best known for its web portal, search engine, Yahoo! Directory, Yahoo! Mail, Yahoo! News, advertising, online mapping, video sharing, and social media websites and services.

6. Amazon

Amazon.com is America’s largest online retailer.

5. Tumblr

Tumblr is a microblogging platform that allows users to post text, images, videos, links, quotes and audio to their tumblelog, a short-form blog. Users can follow other users, or choose to make their tumblelog private. The service emphasizes ease of use.

4. Facebook

With more than 500 million active users, a blockbuster movie and millions of links, photos, comments, wall posts and ‘likes’ happening every day, 2010 was a big year for the social network service.

3. Google

Google continues to expand on its Internet-based services, which now include real-time search.

2. YouTube

YouTube users have uploaded more than 13 million hours of video content to its servers in the last 12 months, resulting in more than 700 billion YouTube video views — which means that YouTube’s users have uploaded 850,000 minutes of video and watched 1.9 billion videos per day in the past year.

1. Twitter

Twitter grew exponentially in 2010 thanks to support from major celebrities and the masses, enabling users to follow and connect based on common interests. Twitter enables its users to send and read messages called tweets, text-based posts of up to 140 characters displayed on the user’s profile page. Tweets are publicly visible by default, however senders can restrict message delivery to their followers. News sources from ESPN to TMZ to CNN regularly rely on tweets during news broadcasts.

More and more viewers are looking to their computers and mobile devices for live video content. comScore released stats about the massive growth of live streaming video over the web. The amount of time American audiences spent watching video over the major live video publishers grew 648% to more than 1.4 billion minutes.

One of the leaders of the pack, Justin.tv, recently launched Android and iPhone apps, joining competitors Qik and UStream in the mobile live broadcasting game.

In addition, Google Inc’s YouTube launched a streaming video trial this week. And last month social networking site Facebook launched its own live-streaming channel, for broadcasting content like celebrity interviews and press conferences.

We analyzed conversation around streaming video throughout the last month. The results below show share of conversation for Justin.tv, UStream, Qik, Livestream, YouTube, Livevideo, Stickam and Facebook within video streaming chatter.

While YouTube’s announcement made a splash, both Justin.tv and UStream are generating a solid level of chatter in the streaming video conversation.

The ability to broadcast high quality videos live from a smartphone is something that’s long been discussed but just now becoming a reality. In addition to covering major concerts and events, the services also support regularly scheduled shows and amateur feeds from Web cameras.

Streaming video provides new opportunities to advertisers as well. The average live streamed video view is 7% longer than the average online video view, and live video sites are 72% more likely to deliver the elusive demographic, males age 18-34, than the average online video site.

How can advertisers and online retailers take advantage of these new media opportunities?

This week we cover the new Twitter.com, Internet Explorer 9, YouTube Live, debates around the tax cuts, privacy and Google’s fired engineer.

On Tuesday, July 13 Old Spice kicked off what some called the biggest short term social media success to date. The Old Spice ‘Your Man’ campaign, created by Wieden + Kennedy, included 183 videos featuring Isaiah Mustafa personally replying to consumers on YouTube.

The campaign yielded astonishing results:

• 130 million YouTube views
• +118% Facebook fans
• +227% YouTube subscribers
• +2800% Twitter followers

The campaign was groundbreaking in many ways. Wieden’s global interactive creative director Iain Tait told Fast Company they had a team of editors and creatives creating the ads in real time. And the tactic clearly established a strong community footprint for Proctor & Gamble’s Old Spice brand.

Overall conversation sentiment was 86% positive.

But interestingly, Isaiah Mustafa was the most mentioned related to the topic. No words directly related to Old Spice’s products even appear in the topic cloud.

How did the online buzz translate to sales? An Ad Age article reported: for the four weeks ending June 13, Old Spice’s sales were up 106% from the prior-year period. But, sales of Gillette body wash, backed by buy-one-get-one-free coupons and by their own TV ads were up a lot more, 277% (though it’s by far a smaller brand in the category).

And while Old Spice enjoyed a noticeable spike in the Body Wash conversation over Nivea, Gillette, Dove and Axe during the weeks surrounding the campaign, overall online chatter has leveled off among all competitors in the category.

Can Old Spice keep the conversation going? And what will Old Spice do with the online community footprint it has built to convert the fans and followers into loyal customers?

In addition, what’s a Facebook fan really worth? With answers ranging from $136.38 to $3.60, Forrester research says: zero, unless and until the brand does something to create value with Facebook fans.

How can other brands learn from this campaign to create other successful real-time marketing campaigns?

The September 2009 Social Radar Top 50 measures the brands with the most active Web presence based on overall online conversation volume. To create the Top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during September 2009. The list measures the number of unique individuals or sources that posted content about each brand during September 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.

Twitter falls a bit, but still takes top spot. LG’s new BL20 Chocolate helped LG jump 11 spots. NFL rises again this month as the NFL season heats up. MTV jumps 13 spots due to buzz around the MTV Video Music awards. AT&T’s announcement of MMS support on the iPhone raised AT&T’s position up 5 spots.

View the full list below, or download the PDF. For additional information about how you can analyze chatter sentiment to gauge positivity/negativity, view key words mentioned about your brand and identify key influencers, visit www.infegy.com/socialradar.

Questions or comments? Twitter me @adamcoomes.