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Goodbye “iPhone 3G S”: How the Web changed spelling

Posted by Adam Coomes on July 20, 2009
Business, Technology / No Comments

In typical Apple fashion, leading up to the Worldwide Developers Conference 2009, no one outside of Apple had a clue what the new iPhone would be called, nor could they confirm with certainty that a new iPhone would even be announced. When they made the announcement during the keynote, everyone heard Apple call the device, “iPhone 3G S”. It was an odd decision for Apple to include a space between “3G” and “S”, as many search engines don’t even index the letter “S”. In fact, many people simply called it “iPhone 3GS”.

As Apple started to realize the issues with this decision, such as the fact that their new device developed two names, they decided to pull a switch-a-roo name change with no prior warning. Apple issued a press release on June 22 titled Apple Sells Over One Million iPhone 3GS Models.

Lots of bloggers, news sources, and others picked up on this name change and people followed the trend quite quickly. The chart below shows you just how quickly the Internet changed their spelling. Pretty fascinating.

apple-press-release

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Measuring the buzz on iPhone 3GS features

Posted by Eric on June 09, 2009
Technology / 1 Comment

Apple announced a new iPhone 3GS at their World Wide Development Conference in San Francisco on Monday. We analyzed buzz on several of the key features announced and ranked them below by percentage of posts. Video recording capability received a significant amount of buzz, with mentions in nearly 15% of all iPhone-related posts in the last 24 hours. Price and camera were also hot topics of discussion.

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Overall user sentiment around the iPhone 3GS has been positive so far.

iphone-3gs-sentiment

We also compared buzz around the iPhone 3GS to the Palm Pre launch over the weekend. iPhone 3G and 3GS generated significantly higher buzz after its 6/8 announcement than Palm Pre did on its 6/6 announcement. Which will continue to generate more buzz in the weeks ahead? Will buzz correlate to sales?

3g-vs-palm

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