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Social Radar Top 50 Social Brands (May 2009)

Posted by Adam Coomes on June 04, 2009
Business / 6 Comments

The May 2009 Social Radar Top 50 measures the brands with the most active Web presence based on overall online conversation volume. To create the Top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during May 2009. The list measures the number of unique individuals or sources that posted content about each brand during May 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.

The top six brands held their positions in this month’s list. Twitter, Google, Obama, iPhone, Facebook and YouTube remain strong with increased buzz across all online mediums. Windows jumped past Mac this month thanks to buzz on Windows 7. Linux moved up two spots, while the NBA jumped six spots thanks to an exciting month of Playoff games. The NBA’s active Twitter account has nearly 700,000 followers, and several players are also tweeting. Notably, @dwighthoward, who gave a shout out to his Twitter followers in a post-game interview, has quickly amassed nearly 200,000 followers and has been called the next big ad man by Ad Age.

Dell jumped 22 spots thanks in part to a new Studio line of laptops, as well as the continued growth of @delloutlet, which has nearly 600,000 followers on Twitter. BlackBerry jumped five spots, corresponding with their strong sales — BlackBerry Curve is outselling iPhone so far in 2009. Nintendo dropped 8 spots as some of the video game chatter shifted to Microsoft’s Project Natal and Sony’s Motion Controller.

View the full list below, or download the PDF. For additional information about how you can analyze chatter sentiment to gauge positivity/negativity, view key words mentioned about your brand and identify key influencers, visit www.infegy.com/socialradar.

Questions or comments? Twitter me @adamcoomes.

Rank

Chg

Brand

1

Twitter

2

Google

3

Obama

4

iPhone

5

Facebook

6

YouTube

7

(+3)

Windows

8

(-1)

Mac

9

(-1)

Apple

10

(-1)

Microsoft

11

Yahoo

12

iPod

13

(+2)

Linux

14

(-1)

Sony

15

(+6)

NBA

16

(-2)

XBox

17

(+1)

Playstation

18

(-1)

Wii

19

(+22)

Dell

20

(-1)

Nokia

21

(+1)

Fox

22

(-6)

Amazon

23

(+8)

BBC

24

(+1)

Ford

25

(+1)

Firefox

26

(+3)

MySpace

27

(+5)

BlackBerry

28

(-4)

Samsung

29

(+16)

ABC

30

(+4)

AT&T

31

Chrysler

32

(+3)

Disney

33

(+9)

Intel

34

(-4)

MLB

35

(+3)

BMW

36

(-8)

Nintendo

37

MTV

38

(-5)

eBay

39

Toyota

40

(-17)

NFL

41

Kindle

42

VW

43

Oprah

44

(+6)

Nike

45

CNN

46

(+2)

Blu-Ray

47

(-3)

LG

48

(-5)

Digg

49

NASA

50

NHL

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