The Social Radar Top 50 measures the brands with the most active Web presence based on overall online conversation volume. To create the Top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during all of 2008 and 2009. The list measures the number of unique individuals or sources that posted content about each brand during 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.

This year has certainly been interesting. Several new brands made their way to the mainstream making our 2009 Top 50 list, such as Kindle, Amazon’s hit e-book reader, and Android, Google’s mobile OS that is spreading onto smartphones like wildfire. Interestingly, Samsung and Nokia took a big hit this year, as sexier smartphones such as iPhones and Android-powered devices from HTC and Motorola gain more attention.

The list certainly shows that 2009 was the year of Social Media. Twitter moved ahead of Google to take the number 1 spot, while Facebook and MySpace made significant leaps over big brands as well. Most video game related brands were down this year as well, including Sony, Wii, Xbox, and Nintendo. It also appears TV brands all jumped this year including Disney, MTV, Fox, BBC, CNN, ESPN, and ABC.

Download the PDF:

View the full list below, or download the PDF. For additional information about how you can analyze chatter sentiment to gauge positivity/negativity, view key words mentioned about your brand and identify key influencers, visit www.infegy.com/socialradar.

Social Radar Screenshot:

Questions or comments? Twitter me @adamcoomes.

The September 2009 Social Radar Top 50 measures the brands with the most active Web presence based on overall online conversation volume. To create the Top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during September 2009. The list measures the number of unique individuals or sources that posted content about each brand during September 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.

Twitter falls a bit, but still takes top spot. LG’s new BL20 Chocolate helped LG jump 11 spots. NFL rises again this month as the NFL season heats up. MTV jumps 13 spots due to buzz around the MTV Video Music awards. AT&T’s announcement of MMS support on the iPhone raised AT&T’s position up 5 spots.

View the full list below, or download the PDF. For additional information about how you can analyze chatter sentiment to gauge positivity/negativity, view key words mentioned about your brand and identify key influencers, visit www.infegy.com/socialradar.

Questions or comments? Twitter me @adamcoomes.

E3 (Electronic Entertainment Expo) has concluded and we have analyzed the most discussed announcements from the show.  Microsoft’s motion-tracking Project Natal unsurprisingly took the top spot followed with the PSP Go.  Metal Gear Solid, the most discussed game, came in third.  Some other notable mentions are Gran Turismo 5 versus Forza 3, for which GT5 generated the most chatter.  Also, Scribblenauts is quite far down the list, but today the game as been generating a strong upsurge in mentions and we expect this one to get a bit more attention over the next few days.

Wednesday we posted a sentiment comparison between Project Natal and the PS3 motion-tracking controller you can see here.

The full top listing is in the chart after the jump, displayed by the percentage of E3 discussions mentioning that announcement.  The Top 10 is in the image below:

Top 10:

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The Electronic Entertainment Expo (E3) is wrapping up in Los Angeles. At their respective keynotes, both Microsoft and Sony made major announcements in a similar vain.  Microsoft presented their Project Natal, a camera-based device which can track full body motion without needing a controller. Shortly after, Sony demonstrated a prototype high-precision motion tracking controller for the Playstation 3.  Both exciting and impressive in different ways.

We decided to see the web’s reaction to these announcements, and threw the Wii Motion Plus accessory in for comparison.  MotionPlus is an add-on coming for the Nintendo Wii controllers which improves their motion tracking accuracy and capabilities.

Project Natal had the most positive response. Additionally, in regards to overall conversation volume, it had around three times what Sony’s motion controller generated.  Interestingly, after these announcements, we saw a notable increase in negative chatter around the Wii Motion Plus, with negativity increasing around 8%. This is attributed to users seeing these new developments as superior to Nintendo’s long-time-coming accessory.