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Is Diaspora a worthy Facebook competitor?

Posted by Eric on August 27, 2010
Technology / No Comments

Diaspora, the open source social network and potential Facebook challenger, will be ready to launch on September 15, according to the project’s developers. Diaspora is meant to be an alternative to Facebook, Twitter, and other social networks allowing you to share content such as photos, status updates, links, etc.

In a blog post on August 26, the developers said Diaspora is working and they’re happy with it, although it’s unclear what the product will look like.

Chatter around Diaspora shot up yesterday after the announcement.

Diaspora trend

But overall chatter around Diaspora is minuscule compare to Facebook.

Diaspora vs Facebook

Chatter around Diaspora has been slightly more positive than Facebook (although bear in mind the massive difference in overall content).

Facebook vs Diaspora sentiment

In the last two days, Diaspora was only mentioned in less than 3% of Facebook related posts. Should Facebook be concerned yet? Google Buzz was mentioned in 4%, Twitter in 17& and Google Me in only .04% of Facebook posts comparatively.

Diaspora vs Google Buzz vs Google Me vs Twitter mentions in Facebook related posts

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House passes US Health-care reform: What the news didn’t tell you

Posted by almitra on March 29, 2010
Politics / No Comments

Last week, the U.S. House passed very new, very controversial bill over health-care. This new legislation transforms rules governing the medical industry to ensure that tens of millions of uninsured Americans get medical coverage. While the topic is blatant big talk on television and in the papers, it’s still hard to get a grasp on how ‘we the people’ are actually reacting to this historical milestone. To gain better insight as to how the public actually feels, we look turn to the trusty internet & social media to provide us with some answers.

First, lets look at overall buzz. Below we see that there were over 30,000 posts in the days around the date the reform was signed into law. Obviously, people were very opinionated on the topic and felt the need to say so on the internet. Next, lets look at content.

healthcare posts

This word cloud shows the most frequent terms associated with the posts, and are then classified by sentiment. Green depicts phrases with highly positive sentiment, red shows negative references, and grey lists neutral ones. As usual with government battles, the Democrats and Republicans find themselves in a battle.

healthcare word cloud

Peeping into overall user sentiment, Social Radar tells us that a hefty 59% of posts directly related to the health-care reform were positive.

healthcare sentiment

Here we see the most popular words associated with each emotion, along with the percentage of posts the terms appeared. We are able to dissect and determine the underlying issues that the public is conveying on the social web (Turns out that a lot of it has to do with the country’s deficit).

healthcare terms

So the million dollar question that I’m sure everyone knows the answer to. Where are these conversations happening?

healthcare categories

And you guessed it. Twitter was the favorite platform, with blogs falling into 2nd place. What do you think about all this? Feel free to leave a comment.

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Social Radar Top 50 Social Brands of 2009

Posted by Adam Coomes on January 04, 2010
Business, Entertainment, Technology / 15 Comments

The Social Radar Top 50 measures the brands with the most active Web presence based on overall online conversation volume. To create the Top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during all of 2008 and 2009. The list measures the number of unique individuals or sources that posted content about each brand during 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.

This year has certainly been interesting. Several new brands made their way to the mainstream making our 2009 Top 50 list, such as Kindle, Amazon’s hit e-book reader, and Android, Google’s mobile OS that is spreading onto smartphones like wildfire. Interestingly, Samsung and Nokia took a big hit this year, as sexier smartphones such as iPhones and Android-powered devices from HTC and Motorola gain more attention.

The list certainly shows that 2009 was the year of Social Media. Twitter moved ahead of Google to take the number 1 spot, while Facebook and MySpace made significant leaps over big brands as well. Most video game related brands were down this year as well, including Sony, Wii, Xbox, and Nintendo. It also appears TV brands all jumped this year including Disney, MTV, Fox, BBC, CNN, ESPN, and ABC.

Download the PDF:

Rank

Chg

Brand

1

(+2)

Twitter

2

(-1)

Google

3

(+6)

Facebook

4

iPhone

5

(+2)

YouTube

6

(-4)

Obama

7

(-2)

Mac

8

(-2)

Apple

9

(+3)

iPod

10

(-2)

Microsoft

11

Windows

12

(+5)

MySpace

13

(-3)

Yahoo

14

(+5)

Amazon

15

(+7)

Fox

16

(+10)

Disney

17

(+17)

BlackBerry

18

(-4)

Firefox

19

(+4)

BBC

20

(-2)

Wii

21

(-6)

Sony

22

(-1)

XBox

23

(+2)

Playstation

24

(-8)

Linux

25

(+7)

CNN

26

(+13)

MTV

27

(+8)

AT&T

28

(-15)

eBay

29

(+12)

Starbucks

30

NFL

31

Android

32

(-12)

Nokia

33

(-9)

Ford

34

(+2)

ABC

35

Skype

36

(-8)

Dell

37

(+8)

UPS

38

(-7)

Wikipedia

39

(+1)

NBA

40

(+4)

LG

41

ESPN

42

Oprah

43

(-16)

Samsung

44

NASA

45

(-12)

Nintendo

46

(-17)

Canon

47

(-4)

Nike

48

Gap

49

Kindle

50

(-13)

Intel

View the full list below, or download the PDF. For additional information about how you can analyze chatter sentiment to gauge positivity/negativity, view key words mentioned about your brand and identify key influencers, visit www.infegy.com/socialradar.

Social Radar Screenshot:
screen-shot-2010-01-04-at-33504-am

Questions or comments? Twitter me @adamcoomes.

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Credit Card Statements meet Twitter

Posted by almitra on December 21, 2009
Business / 1 Comment

As everything on the internet becomes social, is it only inevitable that all of your personal information and private life matters will become available as a public offering? Would you give your 5,000 Twitter followers access to your checking account statements? There’s a new social network in town, in the form of a microblog, that is positioning their service as “A fun and easy way to see and discuss the things people are buying.” Blippy is stirring up some heated discussions on the internet and we used Social Radar to see what people are saying about this new social platform.

blippy sentiment trend

Blippy launched their private beta last week and got instant negative reactions as news spread through coverage from popular blogs TechCrunch and the NY Times.

blippy sentiment

With just over 30% of all related posts emitting negative emotion people don’t seem to think that Blippy is a very good basis for a microblog.

blippy sample posts

As Blippy is still only in beta, it will be interesting to see what happens as more and more people gain access to the tool. Have any of you tried it yet? What do you think of Blippy? Let us know!

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Droid Social Media Update

Posted by almitra on November 18, 2009
Business / No Comments

The Verizon Wireless Droid launched last week and was quick to gain buzz on the internet as consumers got a hold of their very own mini-machines. The Droid gained momentum closer to its release date as numerous reviews, tweets and comments poured into social media.

droid volume

Taking a deeper look into the content of these posts, we are able to pin-pont key concerns that users associate with Verizon’s new product. The fact that the Droid is being offered at the reasonable price of $199 bodes well across the board.

droid associations

Looking at this sentiment trend, we are able to see emotions mapped out over time. As expected, negativity climbed after phones went on sale and consumers were actually able to get their hands on the product. On a good note, things look to be calming down quickly, but, as usual, can be expected to fluctuate a long the way as more and more of these devices are disbursed.

droid iphone battle sentiment trend

Thinking about getting a Droid, but aren’t really sure? Social media has become a very useful product research outlet for many, and this next graph illustrates where the best places are to look for insight. Nearly half of the content related to the Droid is coming out of the social media world via blogs. If you’re looking for fast and to-the-point feedback, Droid conversations are sprouting up all over the Twitter network. Simply search Twitter for the #droid hashtag to see what people are saying or to speak your mind!

droid categories

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Social Radar Top 50 Social Brands (September 2009)

Posted by Adam Coomes on October 02, 2009
Business / 1 Comment

The September 2009 Social Radar Top 50 measures the brands with the most active Web presence based on overall online conversation volume. To create the Top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during September 2009. The list measures the number of unique individuals or sources that posted content about each brand during September 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.

Twitter falls a bit, but still takes top spot. LG’s new BL20 Chocolate helped LG jump 11 spots. NFL rises again this month as the NFL season heats up. MTV jumps 13 spots due to buzz around the MTV Video Music awards. AT&T’s announcement of MMS support on the iPhone raised AT&T’s position up 5 spots.

Rank

Chg

Brand

1

Twitter

2

(+1)

Facebook

3

(-1)

iPhone

4

Google

5

(+1)

Obama

6

(-1)

YouTube

7

(+1)

Apple

8

(-1)

Mac

9

iPod

10

MySpace

11

Microsoft

12

(+11)

LG

13

(+6)

NFL

14

(-1)

Windows

15

(-3)

Yahoo

16

(+1)

Fox

17

(+13)

MTV

18

(-4)

Disney

19

(-4)

BlackBerry

20

(-4)

Playstation

21

(+5)

AT&T

22

(-1)

BBC

23

(-5)

XBox

24

(-2)

Amazon

25

(-5)

Sony

26

(+3)

CNN

27

(+1)

Wii

28

(-2)

Nokia

29

(-2)

Linux

30

(+2)

Starbucks

31

eBay

32

(+5)

Skype

33

(-9)

Firefox

34

(-1)

ABC

35

Oprah

36

ESPN

37

(-3)

Ford

38

(-3)

Dell

39

UPS

40

Samsung

41

(+3)

NBA

42

Intel

43

Nike

44

(-6)

Wikipedia

45

(-4)

MLB

46

(-1)

Canon

47

(-4)

Marvel

48

CBS

49

(-1)

BMW

50

(-3)

Nintendo

View the full list below, or download the PDF. For additional information about how you can analyze chatter sentiment to gauge positivity/negativity, view key words mentioned about your brand and identify key influencers, visit www.infegy.com/socialradar.

Questions or comments? Twitter me @adamcoomes.

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Social Radar Top 50 Social Brands (August 2009)

Posted by Adam Coomes on September 03, 2009
Business / 2 Comments

The August 2009 Social Radar Top 50 measures the brands with the most active Web presence based on overall online conversation volume. To create the Top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during August 2009. The list measures the number of unique individuals or sources that posted content about each brand during August 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.

Twitter holds its reign at number 1 yet again. Disney jumps 9 spots and Marvel joins the list as Disney’s acquisition of Marvel made huge news at the end of the month. Playstation launched 11 spots due to the introduction of the PS3 Slim with its long-awaited price drop. Xbox 360 also made news with the announcement of a price drop, sneaking it up 3 spots.

Also worth mentioning, the build-up of chatter momentum for the upcoming NFL season rose NFL 13 spots. Firefox and NASA both take a dive as natural fallout from their big announcements last month: NASA’s 40 year celebration of Apollo 11 and Firefox’s version 3.5 update.

View the full list below, or download the PDF. For additional information about how you can analyze chatter sentiment to gauge positivity/negativity, view key words mentioned about your brand and identify key influencers, visit www.infegy.com/socialradar.

Questions or comments? Twitter me @adamcoomes.

Rank

Chg

Brand

1

Twitter

2

iPhone

3

(+1)

Facebook

4

(-1)

Google

5

(+1)

YouTube

6

(-1)

Obama

7

Mac

8

Apple

9

(+1)

iPod

10

(+1)

MySpace

11

(-2)

Microsoft

12

Yahoo

13

Windows

14

(+9)

Disney

15

BlackBerry

16

(+11)

Playstation

17

(+2)

Fox

18

(+3)

XBox

19

(+13)

NFL

20

(+2)

Sony

21

(-4)

BBC

22

(-6)

Amazon

23

(+10)

LG

24

(-10)

Firefox

25

Nokia

26

(-2)

AT&T

27

(-7)

Linux

28

Wii

29

(-11)

CNN

30

(+1)

MTV

31

eBay

32

(-4)

Starbucks

33

(+4)

ABC

34

Ford

35

Dell

36

(+4)

ESPN

37

Skype

38

(+6)

Wikipedia

39

(+3)

UPS

40

(-1)

Samsung

41

MLB

42

FriendFeed

43

Marvel

44

(-6)

NBA

45

(+3)

Canon

46

(-5)

Nike

47

Nintendo

48

BMW

49

NASA

50

(+3)

Blu-Ray

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Social Radar Top 50 Social Brands (July 2009)

Posted by Eric on August 03, 2009
Business / 12 Comments

The July 2009 Social Radar Top 50 measures the brands with the most active Web presence based on overall online conversation volume. To create the Top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during July 2009. The list measures the number of unique individuals or sources that posted content about each brand during July 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.

Once again, Twitter holds on to the top spot. MySpace jumped 17 spots, mostly due to MySpace’s new mail service. Amazon jumped 6 spots to #16 from chatter regarding the acquisition of Zappos. eBay jumped 8 spots and Skype joined the list this month due to a legal battle that may threaten the future of Skype.

There were some other surprises this month as well. The LG Chocolate helped LG jump 11 spots. Starbucks joined the list thanks to their Free Pastry day spreading lots of chatter. BlackBerry jumped 15 spots thanks in part to rumors about the new BlackBerry Storm as well as their new app store. Nintendo, Wii, Sony, Playstation and XBox all dropped this month after buzz from the Electronic Entertainment Expo (E3) subsided.

View the full list below, or download the PDF. For additional information about how you can analyze chatter sentiment to gauge positivity/negativity, view key words mentioned about your brand and identify key influencers, visit www.infegy.com/socialradar.

Questions or comments? Twitter me @adamcoomes.


Rank

Chg

Brand

1

Twitter

2

iPhone

3

Google

4

(+1)

Facebook

5

(-1)

Obama

6

(+1)

YouTube

7

(+1)

Mac

8

(-2)

Apple

9

Microsoft

10

(+4)

iPod

11

(+17)

MySpace

12

(+1)

Yahoo

13

(-3)

Windows

14

(+1)

Firefox

15

(+15)

BlackBerry

16

(+6)

Amazon

17

(+4)

BBC

18

(+16)

CNN

19

(+6)

Fox

20

(-4)

Linux

21

(-10)

XBox

22

(-10)

Sony

23

(+10)

Disney

24

AT&T

25

(-5)

Nokia

26

(-8)

Wii

27

(-8)

Playstation

28

Starbucks

29

(+8)

eBay

30

(-4)

MLB

31

MTV

32

(+6)

NFL

33

(+11)

LG

34

(-7)

Ford

35

(-12)

Dell

36

(+13)

NASA

37

ABC

38

(-21)

NBA

39

(-10)

Samsung

40

(+10)

ESPN

41

Nike

42

UPS

43

Skype

44

(-2)

Wikipedia

45

(-5)

BMW

46

(-15)

Nintendo

47

Kindle

48

Canon

49

Verizon

50

(-14)

Intel

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Twitter enabled negative word-of-mouth to instantly affect Bruno at the box office

Posted by Eric on July 15, 2009
Business, Entertainment, Movies / 4 Comments

Brüno, Sacha Baron Cohen’s latest comedy about an Austrian fashion journalist, opened to $14.2 million last Friday night. Then, the movie experienced a drastic decline in sales between Friday and Saturday, causing it to fall as much as $20 million short of some expectations for opening weekend.

Many experts speculated that negative word-of-mouth caused the sharp sales decline for Brüno, as social media sites like Twitter are enabling word-of-mouth to affect releases instantly. Time magazine said Brüno could be the first movie defeated by the Twitter, and that Friday is the new weekend when measuring box office success.

Brüno was a trending topic on Twitter throughout opening weekend. We decided to use Social Radar to analyze the sentiment of comments posted on Twitter throughout the last week.

Sentiment was overwhelmingly positive leading up to the opening, with more than 90% positive comments on July 6. But as the movie opening on July 10, the number of negative comments increased sharply, with almost 50% negative sentiment on opening weekend. Words like rotten, uncomfortable and gross appeared frequently throughout posts.

bruno-sentiment

Twitter and other social media sites are empowering consumers to make more informed purchase decisions. With this new level of transparency and instant consumer reviews, product launches cannot hide behind marketing to tell the story.

As we discussed in our post about the angry United Airline customer who gained massive attention with his YouTube complaint, consumers are influencing each other directly more quickly and on a larger scale than ever before. How can companies maintain control of their brands in today’s transparent world?

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Social Radar Top 50 Social Brands (June 2009)

Posted by Eric on July 02, 2009
Business / 3 Comments

The June 2009 Social Radar Top 50 measures the brands with the most active Web presence based on overall online conversation volume. To create the Top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during June 2009. The list measures the number of unique individuals or sources that posted content about each brand during May 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.

Twitter held on to the top spot, though once again trending down this month. iPhone jumped two spots to #2 overall and Apple jumped three spots to #6 thanks to buzz around the iPhone 3G S release.

Firefox jumped 10 spots thanks to increased chatter leading up to its new Firefox 3.5 release, which was downloaded more than a million times within a few hours.

XBox jumped 5 spots to #11 overall after the Project Natal announcement at Electronic Entertainment Expo (E3). Surprisingly, with both the Project Natal and Bing search engine announcements this month, overall Microsoft buzz only increased one spot to #9 overall.

CNN jumped 13 spots, due in large part to a steep surge surrouding the news of Michael Jackson’s death. MLB jumped eight spots as the baseball season heated up in the month of June.

Finally, HTC joined the Top 50 this month, with talk about its new widget-based HTC Hero Android smartphone announcement.

View the full list below, or download the PDF. For additional information about how you can analyze chatter sentiment to gauge positivity/negativity, view key words mentioned about your brand and identify key influencers, visit www.infegy.com/socialradar.

Questions or comments? Twitter me @adamcoomes.

Rank

Chg

Brand

1

Twitter

2

(+2)

iPhone

3

(-1)

Google

4

(-1)

Obama

5

Facebook

6

(+3)

Apple

7

(-1)

YouTube

8

Mac

9

(+1)

Microsoft

10

(-3)

Windows

11

(+5)

XBox

12

(+2)

Sony

13

(-2)

Yahoo

14

(-2)

iPod

15

(+10)

Firefox

16

(-3)

Linux

17

(-2)

NBA

18

Wii

19

(-2)

Playstation

20

Nokia

21

(+2)

BBC

22

Amazon

23

(-4)

Dell

24

(+6)

AT&T

25

(-4)

Fox

26

(+8)

MLB

27

(-3)

Ford

28

(-2)

MySpace

29

(-1)

Samsung

30

(-3)

BlackBerry

31

Nintendo

32

(+5)

MTV

33

(-1)

Disney

34

(+11)

CNN

35

(-6)

ABC

36

(-3)

Intel

37

eBay

38

(+2)

NFL

39

Toyota

40

(+8)

Digg

41

BMW

42

Nike

43

Wikipedia

44

(-13)

Chrysler

45

LG

46

(+27)

HTC

47

(+3)

NHL

48

(-2)

Blu-Ray

49

VW

50

NASA

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