Snapseed aims to make photo editing simple and is full of features that let you get grungy with your photos or add some drama to make them pop. Twitter co-founder and Instagram superuser Jack Dorsey recently left Instagram and started using Snapseed instead.

We used Social Radar to analyze conversations online.

Jack Dorsey mentions within Snapseed conversations

Jack Dorsey was mentioned in 10% of all Snapseed conversations last week.

Snapseed vs. Instagram buzz

Can Snapseed compete with Instagram? Snapseed mentions have been minuscule compared to Instagram to date.

McDonald’s last attempt to generate a Twitter hashtag meme #McDStories failed when consumers used it to spread their own McDonald’s horror stories. This week McDonald’s launched a new hashtag campaign, #Shamrocking — for its limited-time Shamrock Milkshake — encouraging fans to post pictures of themselves posing in a jig-like stance while holding the drink.

We used Social Radar to analyze conversations online.

Shamrocking mentions

Shamrocking mentions spiked on St. Patrick’s Day. But the term Shamrocking was only mentioned 15,000 times that day, and very little any other day.

McDonalds buzz

Overall McDonalds buzz was not affected by the Shamrocking campaign.

Although this campaign did not generate significant buzz, at least there was not a negative reaction this time!

Posterous, once a blogging service competitive with Tumblr and now a group conversation tool, has been bought by Twitter. We used Social Radar to analyze conversations online.

Posterous buzz

Posterous mentions are currently at their highest point of the year.

Posterous sentiment

Conversations mentioning Posterous and Twitter are currently 82% positive.

Content distribution

Posterous conversations are currently being mentioned 48% via blogs and 47% via Twitter.

Will the Posterous acquisition help Twitter compete with Facebook for social network supremacy?

Flash sales website Gilt Groupe this week will offer discounts solely determined by its members’ Klout scores, Gilt has partnered with Klout — which measures a social media user’s online influence from 0 to 100 on Twitter, Facebook, Google+, LinkedIn and Foursquare — to offer the unique discount on Klout’s Perks platform. The discount begins Tuesday, offering 20% off for users with scores up to 20, and increases each day through March 10, with 100% off for users with scores between 81-100.

We used Social Radar to analyze conversations online.

Gilt conversation sentiment

Positive conversations around Gilt group spiked today.

Gilt conversation topic cloud

Conversations around Gilt are currently 97% positive. Klout is already being mentioned in 27% of all Gilt conversations, and the sale hasn’t even started yet.

Do you think we’ll see more offers with better discounts for more influential customers online?

Pope Benedict XVI is bringing a segment of his daily papal message to Twitter, beginning Ash Wednesday, Feb. 22. According to a Vatican Radio blog post, some Catholics view Lent as a time to volunteer, give something up or study the Bible, while others have abandoned the season.

We used Social Radar to analyze conversations online.

Lent mentions

Even with more social media channels than ever and overall social media usage exploding, both ‘Lent’ and ‘Ash Wednesday’ mentions have declined online each year since 2008.

Content distribution

Since 2008, 47% of Lent mentions came via blogs, and 40% via Twitter.

Can The Pope’s Twitter campaign help save Lent?

Eli Manning and the New York Giants defeated Tom Brady and the New England Patriots in Sunday night’s Super Bowl 21-17. The game was seen by an average of 111.3 million people, the biggest audience in U.S. television history. We used Social Radar to analyze conversations online.

Super Bowl buzz

Super Bowl mentions more than doubled mentions in 2011, 2010 and 2009.

Super Bowl sentiment

Conversations around the Super Bowl were 77% positive. The game generated more chatter than the commercials — ‘Giants’ appeared in 12% of conversations, halftime performer ‘Madonna’ appeared in 7% of conversations, and upcoming movie ‘Avengers’ appeared in 3% of all Super Bowl conversations.

Content analysis

Approximately 99% of Super Bowl mentions yesterday and today came via Twitter. The event generated more real-time conversation than blog content. An average of 58% of Super Bowl mentions came via males. Ads such as the H&M commercial featuring David Beckham effectively engaged women in the Super Bowl conversation.

Brand Bowl

With advertising selling for record prices, which brands generated the most buzz for their buck? Doritos generated the biggest spike in conversation and the most mentions among advertisers. The Doritos ‘Sling Baby’ ad was rated highest by users on a USA Today poll.

Many advertisements featured Twitter hashtags this year. Which campaign do you think was most effective?

Google announced that it was going to start mixing its Google+ results into normal search results. Twitter wasn’t happy (because Google+ results will drive traffic back to Google’s own properties), saying that Google’s changes were “bad for people, publishers, news organizations and Twitter users.”

We used Social Radar to analyze conversations online.

Google sentiment

Conversations around Google went from 73% to 64% positive overnight. Twitter is currently being mentioned in 12% of all Google conversations.

Google is appearing in 9% of Twitter conversations.

As Blake Ross, director of product at Facebook, mentioned in a comment to this TechCrunch article:

“When you search Google for ‘basketball’ now, you get a link to Dwyane Wade’s Google+ profile in the right column. Why isn’t Google also linking to Dwyane’s Twitter profile, which has been around for much longer, has far more content, and is fully public?”

Did Google just make it more difficult to find relevant information online?

Kanye West generated headlines in the Wall Street Journal, Huffington Post, NY Mag, and even drew praise from Twitter founder Jack Dorsey after his late night / early morning tweets.

West talked candidly about his life and design career until 6 a.m. over a series of tweets, then announced the creation of a design company called DONDA, named after his late mother, that would comprise 22 divisions and make “products and experiences that people want and can afford.” West invited graphic designers, app makers, social media experts, doctors and scientists, among others, to reach out to contact DONDA@gmail.com.

We used Social Radar to analyze conversations around Kanye West and DONDA online.

Kanye West buzz

Kanye West mentions tripled following the Twitter rant and reached the highest point of the month by far.

DONDA buzz

DONDA has been mentioned more than 500,000 times online since last night.

DONDA sentiment

Conversations around DONDA are 85% positive. The word ‘amazing’ is appearing in 11% of DONDA conversations.

What are your thoughts on West’s use of social media to share personal thoughts and make announcements?

Police began showing up by the hundreds just after midnight at Zuccotti Park last night, surrounded the encampment of tents and tarps and booths that the Occupy Wall Street protesters had built, and began evacuating protesters.

We used Social Radar to analyze conversations online.

Occupy Wall Street buzz

Occupy Wall Street buzz skyrocketed to an all-time high overnight.

Occupy Wall Street conversation topic cloud

Conversations around the Occupy Wall Street are currently 49% negative. Several topics reached Twitter’s worldwide list of trending topics, providing real-time updates of the events via social media.

A judge ruled against Occupy Wall Street protesters, upholding a move by New York City and the landlord of the privately owned plaza to clear tents from Zuccotti Park and prevent protesters from bringing equipment back in.

Will this mark the end of the Occupy Wall Street protests?

Nokia this morning introduced a series of basic smartphones and higher-end Windows Phone-powered smartphones at the Nokia World 2011 event in London. The company has posted several videos featuring the phones on its YouTube channel.

The struggling giant is trying to stage a comeback with the bevy of new products. Twitter and Square founder Jack Dorsey has some advice for the Nokia via Twitter today: “you make too many products. Focus on 3.” It’s a very Steve Jobs piece of advice, who famously said, “Focus is about saying No.”.

How did consumers react to the Nokia news? We used Social Radar to analyze conversations online.

Nokia buzz

Nokia mentions increased 550% to their highest point within the last six months.

Nokia sentiment

Conversations around Nokia are currently more than 80% positive. ‘Windows phone’ is being mentioned in 34% of Nokia conversations and is 92% positive.

Is Nokia back on the path to success? Or is the company trying to do too much?