Justin Timberlake just took the next step in his campaign to bring MySpace back. Timberlake joined Panasonic on stage at the 2012 Consumer Electronics Show to announce the MySpace app for TV, which aims to make TV more social.

We used Social Radar to analyze conversations around MySpace online.

MySpace buzz

MySpace buzz has been on the steady decline for years, hitting a low point in September 2011. But since then, mentions have been on the rise.

MySpace sentiment

Conversations around MySpace are currently 74% positive. ‘TV’ currently appears in 12% of MySpace conversations. ‘Justin’ and ‘Panasonic’ each appear in 6% of MySpace conversations.

Can Justin Timberlake really bring MySpace back?

ABC’s new 1960s inspired TV show Pan Am launched the first “Twitter-powered flight,” encouraging users to tweet using the hashtag #panam to win prizes. The new series is a drama about stewardesses back when jet travel was glamorous. The show, along with The Playboy Club, is drawing obvious comparisons to Emmy-winning AMC series Mad Men.

Did Pan Am’s twitter promotion successfully generate buzz? We used Social Radar to analyze conversations online.

#panam buzz

The #panam hashtag conversation spiked dramatically during the show but subsided almost immediately.

#panam sentiment

Conversations around #panam were an average of 84% positive this week. Mad Men appeared in nearly 10% of all Pan Am conversations.

Mad Men vs. Pan Am vs. The Playboy Club

While Pan Am did generate more buzz overall than The Playboy Club, the new show has a long way to go to catch Mad Men buzz online. Mad Men is currently generating more buzz than Pan Am even though Mad Men is not during season currently.

Nielsen ratings have long been the measure of TV success. For the week ending March 22, ABC, CBS and Fox dominated the Nielsen top 20. Not a single NBC or CW show made the list. But does that tell the whole story? Thanks to websites like hulu, viewers are consuming information online in demand.

We measured web chatter for the Nielsen top 20 during the same week, and added several popular NBC and CW shows to our research as well. The results were surprising. Half of our top 10 is comprised of shows on NBC or CW.

1. American Idol (Fox)
2. Gossip Girl (CW)
3. Saturday Night Live (NBC)
4. Dancing with the Stars (ABC)
5. Desparate Housewives (ABC)
6. Grey’s Anatomy (ABC)
7. Heroes (NBC)
8. 60 Minutes (CBS)
9. The Office (NBC)
10. 30 Rock (NBC)