Sunday night, the 84th annual Academy Awards went head-to-head with the NBA All-Star Game in a battle for viewers. The game started at 7:30 on TNT and the Oscars began at 8:30 on ABC.
As expected, “The Artist” won a number of the major Academy Awards Sunday night in Los Angeles, including best picture, best director, best actor and even best costume design and best score. However, the NBA boasted its most connected All-Star weekend ever, even enabling fans to vote for Saturday night’s Slam Dunk contest winner via Twitter using the hashtag #SpriteSlam.
Which event generated more buzz over the weekend? We used Social Radar to find out.
Academy Awards vs. NBA All-Star game buzz
We analyzed the number of times Oscars, Academy Awards, NBA, All-Star and #SpriteSlam terms were mentioned online. The Oscars won by a landslide. The terms ‘Oscars’ or ‘Academy Awards’ were mentioned in 1.5% of ALL Internet conversations.
NBA All-Star Game sentiment
Conversations around the NBA All-Star game were 82% positive over the weekend. Dunk contest winner Jeremy Evans, who jumped over Kevin Hart in the winning dunk, appeared in 8% of conversations and was 57% negative. Some said the 2012 Dunk Contest was one of the worst ever.
Academy Awards sentiment
Despite mixed reviews on Billy Crystal as a host, overall conversations around the Academy Awards or Oscars were 86% positive over the weekend.
