Starbucks claims that 2011 was the “year of mobile” for the company. Earlier this year, Starbucks launched an app that allows mobile payments, and now says the payment system is gaining momentum.

We used Social Radar to analyze conversations online.

‘Mobile’ mentions within Starbucks conversations

Since October, the word ‘mobile’ has been appearing in steadily more Starbucks conversations. Currently the word ‘mobile’ appears in 8.7% of all Starbucks conversations online.

Sentiment for Starbucks conversations containing the word ‘mobile’

Starbucks conversations containing the word ‘mobile’ are currently 82% positive. The word ‘app’ appears in 36% of the conversations.

Are you using Starbucks mobile payment? Would you choose Starbucks over another coffee brand because of the mobile payment option?

Dunkin Donuts is facing off against McDonald’s and Starbucks. The chain, whose parent company Dunkin’ Brands will start trading as a public company today, makes about 60% of its U.S. sales from coffee and other drinks. Dunkin’ Brands references Starbucks eight times in its IPO documents for investors.

On Tuesday evening, the IPO of Dunkin Brands Group Inc. was priced at $19 a share, raising $427.5 million. The franchise, which owns both the Dunkin’ Donuts and Baskin-Robbins chains, plans to use the funds to expand beyond its Northeastern roots into the western U.S. and other parts of the country.

We used Social Radar to analyze conversations online.

Dunkin Donuts vs. Starbucks mentions within coffee conversations

Dunkin Donuts has a LONG way to go to catch Starbucks chatter within coffee conversations online.

Dunkin Donuts sentiment

Conversations around Dunkin Donuts are currently an average of 70% positive. The word ‘coffee’ appears in 13% of Dunkin Donuts conversations.

Starbucks sentiment

Not only did Starbucks generate significantly more overall chatter than Dunkin Donuts, it was also more positive. Conversations around Starbucks were an average of 77% positive. The word ‘coffee’ appears in 22% of Starbucks conversations.

Dunkin Donuts faces an uphill battle if it plans to dethrone Starbucks anytime soon.

Facebook continues to become one of the most important platforms for brands to engage. The Next Web published a list of the top 25 most ‘liked’ brands on Facebook. Do more Facebook ‘likes’ mean increased chatter for brands online? We used Social Radar to run analysis on Web chatter around each of these brands in 2010. Compare the lists below.

Interestingly, there seems to be little correlation between which brands have the most Facebook ‘likes’ and which brands are being talked about most online.

The chart below contains the brands ranked in order of most Facebook ‘likes’, with bars representing online chatter.

The September 2009 Social Radar Top 50 measures the brands with the most active Web presence based on overall online conversation volume. To create the Top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during September 2009. The list measures the number of unique individuals or sources that posted content about each brand during September 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.

Twitter falls a bit, but still takes top spot. LG’s new BL20 Chocolate helped LG jump 11 spots. NFL rises again this month as the NFL season heats up. MTV jumps 13 spots due to buzz around the MTV Video Music awards. AT&T’s announcement of MMS support on the iPhone raised AT&T’s position up 5 spots.

Rank	Chg	Brand
1		Twitter
2	(+1)	Facebook
3	(-1)	iPhone
4		Google
5	(+1)	Obama
6	(-1)	YouTube
7	(+1)	Apple
8	(-1)	Mac
9		iPod
10		MySpace
11		Microsoft
12	(+11)	LG
13	(+6)	NFL
14	(-1)	Windows
15	(-3)	Yahoo
16	(+1)	Fox
17	(+13)	MTV
18	(-4)	Disney
19	(-4)	BlackBerry
20	(-4)	Playstation
21	(+5)	AT&T
22	(-1)	BBC
23	(-5)	XBox
24	(-2)	Amazon
25	(-5)	Sony
26	(+3)	CNN
27	(+1)	Wii
28	(-2)	Nokia
29	(-2)	Linux
30	(+2)	Starbucks
31		eBay
32	(+5)	Skype
33	(-9)	Firefox
34	(-1)	ABC
35		Oprah
36		ESPN
37	(-3)	Ford
38	(-3)	Dell
39		UPS
40		Samsung
41	(+3)	NBA
42		Intel
43		Nike
44	(-6)	Wikipedia
45	(-4)	MLB
46	(-1)	Canon
47	(-4)	Marvel
48		CBS
49	(-1)	BMW
50	(-3)	Nintendo

View the full list below, or download the PDF. For additional information about how you can analyze chatter sentiment to gauge positivity/negativity, view key words mentioned about your brand and identify key influencers, visit www.infegy.com/socialradar.

Questions or comments? Twitter me @adamcoomes.

The July 2009 Social Radar Top 50 measures the brands with the most active Web presence based on overall online conversation volume. To create the Top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during July 2009. The list measures the number of unique individuals or sources that posted content about each brand during July 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.

Once again, Twitter holds on to the top spot. MySpace jumped 17 spots, mostly due to MySpace’s new mail service. Amazon jumped 6 spots to #16 from chatter regarding the acquisition of Zappos. eBay jumped 8 spots and Skype joined the list this month due to a legal battle that may threaten the future of Skype.

There were some other surprises this month as well. The LG Chocolate helped LG jump 11 spots. Starbucks joined the list thanks to their Free Pastry day spreading lots of chatter. BlackBerry jumped 15 spots thanks in part to rumors about the new BlackBerry Storm as well as their new app store. Nintendo, Wii, Sony, Playstation and XBox all dropped this month after buzz from the Electronic Entertainment Expo (E3) subsided.

View the full list below, or download the PDF. For additional information about how you can analyze chatter sentiment to gauge positivity/negativity, view key words mentioned about your brand and identify key influencers, visit www.infegy.com/socialradar.

Questions or comments? Twitter me @adamcoomes.

Rank	Chg	Brand
1		Twitter
2		iPhone
3		Google
4	(+1)	Facebook
5	(-1)	Obama
6	(+1)	YouTube
7	(+1)	Mac
8	(-2)	Apple
9		Microsoft
10	(+4)	iPod
11	(+17)	MySpace
12	(+1)	Yahoo
13	(-3)	Windows
14	(+1)	Firefox
15	(+15)	BlackBerry
16	(+6)	Amazon
17	(+4)	BBC
18	(+16)	CNN
19	(+6)	Fox
20	(-4)	Linux
21	(-10)	XBox
22	(-10)	Sony
23	(+10)	Disney
24		AT&T
25	(-5)	Nokia
26	(-8)	Wii
27	(-8)	Playstation
28		Starbucks
29	(+8)	eBay
30	(-4)	MLB
31		MTV
32	(+6)	NFL
33	(+11)	LG
34	(-7)	Ford
35	(-12)	Dell
36	(+13)	NASA
37		ABC
38	(-21)	NBA
39	(-10)	Samsung
40	(+10)	ESPN
41		Nike
42		UPS
43		Skype
44	(-2)	Wikipedia
45	(-5)	BMW
46	(-15)	Nintendo
47		Kindle
48		Canon
49		Verizon
50	(-14)	Intel