On Monday, Twitter co-founder Jack Dorsey’s mobile payment service Square released a Register app for merchants to use an iPad at the point of purchase. With the software merchants can complete transactions with absolutely no plastic as long as the customer has Square’s mobile app. Square has built a wallet into its app called Card Case, which stores payment details, sharing your name when checking out, processing the transaction and sending a text message confirmation.
On Tuesday, Ad Age reported that Square’s Card Case system marked the first major mobile payments launch in a category that has everyone from Visa to AT&T in a tizzy. And while Square nabbed Visa as a strategic investor in April, Visa is also launching its own mobile wallet competitor based on near field communication (NFC) technology, which will enable users to touch or wave their phone at the register to pay, rather than give their name to a salesperson.
Then, today, Google announced Google Wallet, an app that the company says will make your phone your wallet. You’ll be able to tap, pay and save using your phone and near field communication. Google is field testing Google Wallet now and plans to release it soon. Users will be able to store credit cards, offers, loyalty cards and gift cards. When you tap to pay, your phone will redeem offers and earn loyalty points. Google also plans to store things like boarding passes, tickets, IDs and even keys.
We used Social Radar to measure buzz.
Google Wallet chatter online
Google Wallet, which had been nearly unmentioned before today, experienced a 116,483% spike in chatter.
Google vs. Square vs. Visa vs. MasterCard vs. AT&T vs. Verizon mentions within “mobile payment” conversations
Visa and Square generated the most overall chatter within “mobile payment” conversations over the past month. However, Google spiked above all others today, being mentioned in 90% of all “mobile payment” conversations.
Did Google Wallet just change the game? How will Google Wallet affect plans and offerings for Square and Visa moving forward?

















