The July 2009 Social Radar Top 50 measures the brands with the most active Web presence based on overall online conversation volume. To create the Top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during July 2009. The list measures the number of unique individuals or sources that posted content about each brand during July 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.

Once again, Twitter holds on to the top spot. MySpace jumped 17 spots, mostly due to MySpace’s new mail service. Amazon jumped 6 spots to #16 from chatter regarding the acquisition of Zappos. eBay jumped 8 spots and Skype joined the list this month due to a legal battle that may threaten the future of Skype.

There were some other surprises this month as well. The LG Chocolate helped LG jump 11 spots. Starbucks joined the list thanks to their Free Pastry day spreading lots of chatter. BlackBerry jumped 15 spots thanks in part to rumors about the new BlackBerry Storm as well as their new app store. Nintendo, Wii, Sony, Playstation and XBox all dropped this month after buzz from the Electronic Entertainment Expo (E3) subsided.

View the full list below, or download the PDF. For additional information about how you can analyze chatter sentiment to gauge positivity/negativity, view key words mentioned about your brand and identify key influencers, visit www.infegy.com/socialradar.

Questions or comments? Twitter me @adamcoomes.

Rank	Chg	Brand
1		Twitter
2		iPhone
3		Google
4	(+1)	Facebook
5	(-1)	Obama
6	(+1)	YouTube
7	(+1)	Mac
8	(-2)	Apple
9		Microsoft
10	(+4)	iPod
11	(+17)	MySpace
12	(+1)	Yahoo
13	(-3)	Windows
14	(+1)	Firefox
15	(+15)	BlackBerry
16	(+6)	Amazon
17	(+4)	BBC
18	(+16)	CNN
19	(+6)	Fox
20	(-4)	Linux
21	(-10)	XBox
22	(-10)	Sony
23	(+10)	Disney
24		AT&T
25	(-5)	Nokia
26	(-8)	Wii
27	(-8)	Playstation
28		Starbucks
29	(+8)	eBay
30	(-4)	MLB
31		MTV
32	(+6)	NFL
33	(+11)	LG
34	(-7)	Ford
35	(-12)	Dell
36	(+13)	NASA
37		ABC
38	(-21)	NBA
39	(-10)	Samsung
40	(+10)	ESPN
41		Nike
42		UPS
43		Skype
44	(-2)	Wikipedia
45	(-5)	BMW
46	(-15)	Nintendo
47		Kindle
48		Canon
49		Verizon
50	(-14)	Intel

The May 2009 Social Radar Top 50 measures the brands with the most active Web presence based on overall online conversation volume. To create the Top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during May 2009. The list measures the number of unique individuals or sources that posted content about each brand during May 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.

The top six brands held their positions in this month’s list. Twitter, Google, Obama, iPhone, Facebook and YouTube remain strong with increased buzz across all online mediums. Windows jumped past Mac this month thanks to buzz on Windows 7. Linux moved up two spots, while the NBA jumped six spots thanks to an exciting month of Playoff games. The NBA’s active Twitter account has nearly 700,000 followers, and several players are also tweeting. Notably, @dwighthoward, who gave a shout out to his Twitter followers in a post-game interview, has quickly amassed nearly 200,000 followers and has been called the next big ad man by Ad Age.

Dell jumped 22 spots thanks in part to a new Studio line of laptops, as well as the continued growth of @delloutlet, which has nearly 600,000 followers on Twitter. BlackBerry jumped five spots, corresponding with their strong sales — BlackBerry Curve is outselling iPhone so far in 2009. Nintendo dropped 8 spots as some of the video game chatter shifted to Microsoft’s Project Natal and Sony’s Motion Controller.

View the full list below, or download the PDF. For additional information about how you can analyze chatter sentiment to gauge positivity/negativity, view key words mentioned about your brand and identify key influencers, visit www.infegy.com/socialradar.

Questions or comments? Twitter me @adamcoomes.

Rank	Chg	Brand
1		Twitter
2		Google
3		Obama
4		iPhone
5		Facebook
6		YouTube
7	(+3)	Windows
8	(-1)	Mac
9	(-1)	Apple
10	(-1)	Microsoft
11		Yahoo
12		iPod
13	(+2)	Linux
14	(-1)	Sony
15	(+6)	NBA
16	(-2)	XBox
17	(+1)	Playstation
18	(-1)	Wii
19	(+22)	Dell
20	(-1)	Nokia
21	(+1)	Fox
22	(-6)	Amazon
23	(+8)	BBC
24	(+1)	Ford
25	(+1)	Firefox
26	(+3)	MySpace
27	(+5)	BlackBerry
28	(-4)	Samsung
29	(+16)	ABC
30	(+4)	AT&T
31		Chrysler
32	(+3)	Disney
33	(+9)	Intel
34	(-4)	MLB
35	(+3)	BMW
36	(-8)	Nintendo
37		MTV
38	(-5)	eBay
39		Toyota
40	(-17)	NFL
41		Kindle
42		VW
43		Oprah
44	(+6)	Nike
45		CNN
46	(+2)	Blu-Ray
47	(-3)	LG
48	(-5)	Digg
49		NASA
50		NHL

The April 2009 Social Radar Top 50 measures the brands with the most active Web presence based on overall online conversation volume. To create the Top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during April 2009. The list measures the number of unique individuals or sources that posted content about each brand during April 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.

Twitter once again dominates the Top 50 list in April 2009. Already the hottest brand on our March list by a wide margin, Twitter accumulated an additional 10% in chatter in April.

Content sharing website Digg joined the Top 50 this month thanks in part to the April 2 launch of the DiggBar. Enterprise software company Oracle also joined the list with an increase in chatter due to its April 20 acquisition of Sun Microsystems. And as the NBA and NHL Playoffs heated up in April, the NHL joined the Top 50 while the NBA jumped 9 spots.

Dell dropped 23 spots this month as buzz around the March announcement of the new Dell Adamo faded. Kindle also dropped out of the Top 50 as hype around the Kindle 2 subsided.

Conversely, CNN jumped up 10 spots thanks to the race to a million Twitter followers with Ashton Kutcher. IBM also jumped four spots thanks to increasing focus on social media.

View the list below, or download the full PDF. For additional information about how you can analyze chatter sentiment to gauge positivity/negativity, view key words mentioned about your brand and identify key influencers, visit www.infegy.com/socialradar.

Questions or comments? Twitter me @adamcoomes.

Rank	Chg	Brand
1		Twitter
2		Google
3		Obama
4		iPhone
5		Facebook
6	(+1)	YouTube
7	(-1)	Mac
8	(+1)	Apple
9	(-1)	Microsoft
10		Windows
11	(+1)	Yahoo
12	(-1)	iPod
13		Sony
14		XBox
15	(+4)	Linux
16		Amazon
17		Wii
18	(-3)	Playstation
19	(+1)	Nokia
20	(+6)	General Motors
21	(+9)	NBA
22	(+5)	Fox
23	(+5)	NFL
24	(-3)	Samsung
25	(-1)	Ford
26	(-4)	Firefox
27		FriendFeed
28	(+3)	Nintendo
29		MySpace
30	(+6)	MLB
31	(+1)	BBC
32	(-7)	BlackBerry
33	(-10)	eBay
34		AT&T
35	(-2)	Disney
36	(-1)	Honda
37	(+10)	CNN
38	(-1)	BMW
39	(+1)	Toyota
40	(-2)	Skype
41	(-23)	Dell
42		Intel
43		Digg
44	(-2)	LG
45	(-6)	ABC
46	(+4)	IBM
47		NHL
48		Blu-Ray
49		Oracle
50		Nike

Update 04/08/09: For more details on how we determine our ranking, view The new rules of branding

If sheer volume of conversation is any indication, Twitter is the hottest brand in the market. Twitter dominates a tech-heavy list of brands in our March 2009 Social Radar Top 50. The Social Radar Top 50 measures the most social brands by the number of unique topics of conversation. These brands are top of mind for consumers and bloggers today — Social Radar determined rankings according to the number of individual websites with at least one post about each brand to accurately capture the brand’s reach across the web.

The list below is based on overall conversation volume through the month of March 2009, including blog posts, news feeds, forums, social networks and Twitter posts. The +/- number represents the ranking change since February 2009.

Rank	Chg	Brand
1		Twitter
2		Google
3		Obama
4		iPhone
5		Facebook
6	(+1)	Mac
7	(-1)	YouTube
8		Microsoft
9	(+1)	Windows
10	(+6)	iPod
11	(-2)	Apple
12	(+1)	Yahoo
13	(+2)	Sony
14		XBox
15	(+6)	Playstation
16	(+4)	Amazon
17	(-5)	Wii
18		Dell
19	(-8)	Linux
20	(-3)	Nokia
21	(+1)	Samsung
22	(+3)	Firefox
23	(-4)	eBay
24	(+2)	Ford
25	(+6)	BlackBerry
26	(+6)	General Motors
27	(+2)	Fox
28		NFL
29	(-5)	MySpace
30	(-7)	NBA
31	(+2)	Nintendo
32	(-2)	BBC
33	(+1)	Disney
34	(+6)	AT&T
35	(+3)	Honda
36	(+5)	MLB
37	(+11)	Skype
38	(+1)	ABC
39	(+5)	Toyota
40	(+9)	Nike
41	(-4)	LG
42	(-7)	Kindle
43		FedEx
44	(-1)	Wikipedia
45		Nissan
46		CNN
47		Blu-Ray
48	(+2)	UPS
49		IBM
50		Audi

For the full March 2009 list, download the PDF. Be sure to visit our Social Radar Top 50 page for access to each month’s results.

Questions? Comments? Tweet me: @adamcoomes

One of the powers of emerging technologies is allowing companies to niche market like never before. Using Social Radar allows me to begin building a strategy around social media monitoring and, down the line, customer engagement. This is the first post in a series that will describe the significance of this tool in your usage of social media as a company.

Social Media Monitoring

Social Media Monitoring is becoming more and more popular and essential for companies. For better or for worse, your brand is not completely in your hands. Any person can talk about different aspects of your company in a variety of forms and make their opinion public for potentially millions of people to read using social networks and online tools. It is absolutely imperative that all companies begin to monitor their brand, products, and industry on the internet. Specifically, within the social media world. More people are participating more frequently in social networks every day. Perhaps they are a “fad,” but do you want to take that chance? With all of these online tools, it is becoming easier and easier for more people to become content creators online instead of just content consumers.

Using Social Radar allows you to monitor your company in as many or as few ways as you like. Monitoring is listening. How many times are we told that a good businessperson or a good salesperson is someone who has the ability to listen and deliver? Now you can listen to people talking in social media and utilize their feedback immediately. The information flows in real time, as if you can sit in a stadium full of people and hear only the conversations you want. Can you imagine receiving that kind of instant feedback? Now you can. With Social Radar, you can retrieve content instantly without having to scrape the entire internet or wait for aggregation. This allows for lightning fast and accurate analysis.

Social Radar allows you to build a query you can carry across multiple tools to track trends, key influencers, and even just the posts themselves. You can continue to build and refine your social media monitoring platform in one place using all the tools available from Social Radar. All content created in social media is time sensitive and is attached to specific dates, so you know when things are said, not just that they exist. This is key for information gathering and allows you to plan for the future.

So the questions are…

Are people talking about your company? Product? Industry?

Are you tuning into your customers and what they are saying?