Apple announced this week it is bringing Twitter integration to Ping. The Twitter partnership comes after 18 months of failed negotiations between Apple and Faceebook.

When iTunes Ping launched in September, there was no way to post songs onto major social networking sites Twitter and Facebook. By connecting iTunes to Twitter, users will be able to find Twitter friends on Ping and tweet out Ping activity.

Will this new partnership help Ping generate more buzz? Despite a spike in chatter around its launch, chatter around Ping has been almost nonexistent.

Yesterday Apple unveiled a slew of new products, including announcements on iOS 4.1, New iPods, iTunes 10, Ping and Apple TV.

The word Apple appeared in more than 1% of all Internet chatter yesterday.

Which of Apple’s announcements generated the most chatter? Apple TV generated the most, followed by iPod, Ping, iTunes 10 and iOS 4.1.

Ping seems to be the most polarizing topic. Part of the new iTunes software, Ping is a social networking feature that allows you to comment on music, ‘like it’ a la Facebook and ‘follow’ users a la Twitter.

Sentiment around Ping has been 44% negative so far today, with words like half-baked, ugly and bland appearing in posts.

Even the new iTunes logo received criticism. Sentiment around the new logo was 66% negative, with the word ‘hate’ appearing in more than 10% of posts mentioning the logo. Although, personally I think removing the CD from the logo was a wise choice

Clearly Apple is moving in the right direction with social networking. But options like Spotify appear to offer much greater functionality.

Did you stop in your tracks yesterday to watch the Apple conference? With Android phones gaining smart phone market share, is Apple losing its luster?

Apple chatter spiked well above Microsoft and even generated more chatter than Google, Obama, Facebook and the NFL yesterday. So people are still talking about Apple.