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Social Radar Top 50 Social Brands (October 2009)

Posted by Adam Coomes on November 03, 2009
Business, Technology / No Comments

The October 2009 Social Radar Top 50 measures the brands with the most active Web presence based on overall online conversation volume. To create the Top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during October 2009. The list measures the number of unique individuals or sources that posted content about each brand during October 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.

There are no big surprises with the Top 10 this month. NFL dropped 10 spots as the season opening excitement has died down a bit, while NBA jumped 11 spots as the basketball season kicks off. AT&T has dropped, while other cell phone related brands have increased such as LG and Blackberry, as well as newcomers to the list - HTC and Android. With many new Android devices out and on the horizon, as well as the recent “droid does” campaign, Android has joined our list this month at a surprising 29th place.

Rank

Chg

Brand

1

Twitter

2

(+1)

iPhone

3

(+1)

Google

4

(-2)

Facebook

5

(+1)

YouTube

6

(+2)

Mac

7

Apple

8

(-3)

Obama

9

iPod

10

(+2)

LG

11

(-1)

MySpace

12

(+2)

Windows

13

(-2)

Microsoft

14

(+5)

BlackBerry

15

(+8)

XBox

16

(-1)

Yahoo

17

(-1)

Fox

18

(+4)

BBC

19

(+1)

Playstation

20

(-2)

Disney

21

(+3)

Amazon

22

(+5)

Wii

23

(-10)

NFL

24

(+2)

CNN

25

(+4)

Linux

26

(-1)

Sony

27

(-10)

MTV

28

(+2)

Starbucks

29

 

Android

30

(+11)

NBA

31

(-10)

AT&T

32

(+1)

Firefox

33

(+3)

ESPN

34

(-6)

Nokia

35

(-1)

ABC

36

(+1)

Ford

37

(-5)

Skype

38

(-7)

eBay

39

UPS

40

(-2)

Dell

41

(+4)

MLB

42

(+2)

Wikipedia

43

(+3)

Canon

44

(-4)

Samsung

45

(+4)

BMW

46

 

Blu-Ray

47

(+3)

Nintendo

48

(-5)

Nike

49

 

HTC

50

(-2)

CBS

View the full list below, or download the PDF. For additional information about how you can analyze chatter sentiment to gauge positivity/negativity, view key words mentioned about your brand and identify key influencers, visit www.infegy.com/socialradar.

Questions or comments? Twitter me @adamcoomes.

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Social Radar Top 50 Social Brands (September 2009)

Posted by Adam Coomes on October 02, 2009
Business / 1 Comment

The September 2009 Social Radar Top 50 measures the brands with the most active Web presence based on overall online conversation volume. To create the Top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during September 2009. The list measures the number of unique individuals or sources that posted content about each brand during September 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.

Twitter falls a bit, but still takes top spot. LG’s new BL20 Chocolate helped LG jump 11 spots. NFL rises again this month as the NFL season heats up. MTV jumps 13 spots due to buzz around the MTV Video Music awards. AT&T’s announcement of MMS support on the iPhone raised AT&T’s position up 5 spots.

Rank

Chg

Brand

1

Twitter

2

(+1)

Facebook

3

(-1)

iPhone

4

Google

5

(+1)

Obama

6

(-1)

YouTube

7

(+1)

Apple

8

(-1)

Mac

9

iPod

10

MySpace

11

Microsoft

12

(+11)

LG

13

(+6)

NFL

14

(-1)

Windows

15

(-3)

Yahoo

16

(+1)

Fox

17

(+13)

MTV

18

(-4)

Disney

19

(-4)

BlackBerry

20

(-4)

Playstation

21

(+5)

AT&T

22

(-1)

BBC

23

(-5)

XBox

24

(-2)

Amazon

25

(-5)

Sony

26

(+3)

CNN

27

(+1)

Wii

28

(-2)

Nokia

29

(-2)

Linux

30

(+2)

Starbucks

31

eBay

32

(+5)

Skype

33

(-9)

Firefox

34

(-1)

ABC

35

Oprah

36

ESPN

37

(-3)

Ford

38

(-3)

Dell

39

UPS

40

Samsung

41

(+3)

NBA

42

Intel

43

Nike

44

(-6)

Wikipedia

45

(-4)

MLB

46

(-1)

Canon

47

(-4)

Marvel

48

CBS

49

(-1)

BMW

50

(-3)

Nintendo

View the full list below, or download the PDF. For additional information about how you can analyze chatter sentiment to gauge positivity/negativity, view key words mentioned about your brand and identify key influencers, visit www.infegy.com/socialradar.

Questions or comments? Twitter me @adamcoomes.

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Social Radar Top 50 Social Brands (August 2009)

Posted by Adam Coomes on September 03, 2009
Business / 2 Comments

The August 2009 Social Radar Top 50 measures the brands with the most active Web presence based on overall online conversation volume. To create the Top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during August 2009. The list measures the number of unique individuals or sources that posted content about each brand during August 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.

Twitter holds its reign at number 1 yet again. Disney jumps 9 spots and Marvel joins the list as Disney’s acquisition of Marvel made huge news at the end of the month. Playstation launched 11 spots due to the introduction of the PS3 Slim with its long-awaited price drop. Xbox 360 also made news with the announcement of a price drop, sneaking it up 3 spots.

Also worth mentioning, the build-up of chatter momentum for the upcoming NFL season rose NFL 13 spots. Firefox and NASA both take a dive as natural fallout from their big announcements last month: NASA’s 40 year celebration of Apollo 11 and Firefox’s version 3.5 update.

View the full list below, or download the PDF. For additional information about how you can analyze chatter sentiment to gauge positivity/negativity, view key words mentioned about your brand and identify key influencers, visit www.infegy.com/socialradar.

Questions or comments? Twitter me @adamcoomes.

Rank

Chg

Brand

1

Twitter

2

iPhone

3

(+1)

Facebook

4

(-1)

Google

5

(+1)

YouTube

6

(-1)

Obama

7

Mac

8

Apple

9

(+1)

iPod

10

(+1)

MySpace

11

(-2)

Microsoft

12

Yahoo

13

Windows

14

(+9)

Disney

15

BlackBerry

16

(+11)

Playstation

17

(+2)

Fox

18

(+3)

XBox

19

(+13)

NFL

20

(+2)

Sony

21

(-4)

BBC

22

(-6)

Amazon

23

(+10)

LG

24

(-10)

Firefox

25

Nokia

26

(-2)

AT&T

27

(-7)

Linux

28

Wii

29

(-11)

CNN

30

(+1)

MTV

31

eBay

32

(-4)

Starbucks

33

(+4)

ABC

34

Ford

35

Dell

36

(+4)

ESPN

37

Skype

38

(+6)

Wikipedia

39

(+3)

UPS

40

(-1)

Samsung

41

MLB

42

FriendFeed

43

Marvel

44

(-6)

NBA

45

(+3)

Canon

46

(-5)

Nike

47

Nintendo

48

BMW

49

NASA

50

(+3)

Blu-Ray

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