Google officially introduced Google TV to the public on October 4, and Sony unveiled its newest line of Internet-enabled TVs complete with Google TV software this week. Google TV joins Apple TV, Boxee Box and Roku in the set top box market attempting to change the way consumers watch TV. Check out a list comparing available apps for all four services.
We used Social Radar to run analysis on Google TV, Apple TV, Boxee Box and Roku. Despite the announcement and the buzz, Google TV chatter pales in comparison to Roku chatter.
Google TV has been generating the most buzz among these new Web TV solutions, far above Apple TV. Though Apple is seemingly no longer making Apple TV their “hobby”, they have certainly failed to dominate the buzz in this market as they tend to do with all of their other products.
Though all solutions have very positive conversation, Apple TV has also received the lowest of the four.
We also broke down the distribution of chatter among hot conversation topics around Web TV solutions.
You can see among movies and TV shows conversation, Apple TV dominates the conversation. Google TV is more commonly discussed around conversations about music, Netflix and videos. Another surprise is that Roku, though created by Netflix, receives less conversation market share among Netflix conversations than Apple TV or Google TV. However, Roku does dominate the market share among Hulu references.
Though it’s still quite early to see if there’s a clear winner in this new race, the common variable is that these solutions are all well received. As they become more common in the home, we’ll keep an eye on how the conversation changes.
Discussing buzz around hot topics. This week we cover Mark Zuckerberg, Facebook’s CEO and his $100M donation, Blockbuster’s bankruptcy, and the new Fall TV season.
Sometimes your brand might run two different advertising campaigns and want to compare which generated more buzz. Other times, you may not know what generated the most chatter for your brand during a certain time period. We decided to run analysis on Netflix through the month of August 2010.
The trend chart below shows us that online chatter around Netflix spiked distinctly on 2 days this month: August 10 and August 26.
The August 26 spike generated 63% more chatter than the August 10 spike.
We used Social Radar to run some analysis and instantly determined that the August 26 spike was due to the announcement of a new Netflix iPhone app.
Similarly, by clicking on the August 10 spike, we can instantly determine that the spike in chatter was due to the Netflix deal with Epix to offer streaming movies.
The sentiment trend chart below shows the change in positive and negative sentiment in green and red over the course of the month compares to the bars representing overall chatter.
Overall sentiment chatter around Netflix was 76% positive during the month of August.
