Even without a dramatic Tiger Woods comeback victory at Augusta National on Sunday, Masters Tournament web chatter nearly doubled in 2009. The trend chart below compares chatter around the 2008 and 2009 Masters Tournaments.

The @The_Masters Twitter account rapidly accumulated 41,442 followers throughout the tournament this weekend. The Masters Facebook page has 42,811 fans. The Masters iPhone app released April 1 is currently the #4 most downloaded free app on iTunes.

We’ll also be monitoring buzz on the NBA playoffs over the next month after TNT announced that Ernie Johnson, Kenny Smith and other on-air talent will be Twittering during games beginning April 14.