march madness

NFL generating more buzz during offseason than NCAA March Madness

Posted by Eric on March 21, 2012
Sports / No Comments

March is typically a time for buzzer beaters and college basketball brackets. But the NFL continues to dominate sports headlines. We reported about Denver Broncos buzz following their Peyton Manning signing this week. Today, the New York Jets traded for Denver quarterback Tim Tebow. But that wasn’t even the biggest story. New Orleans Saints coach Sean Payton was suspended for a year for being part of a crush-for-cash bounty system that paid players injuring opposing players.

We used Social Radar to analyze NFL conversations online.

NFL buzz

The NFL, Jets and Broncos are all currently generating more mentions online than NCAA, March Madness or college basketball.

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Norfolk State being mentioned every 0.082 seconds online following NCAA Tourney upset

Posted by Eric on March 16, 2012
Sports / 1 Comment

Norfolk State became just the 5th #15 seed to ever defeat a #2 seed in the NCAA Tournament, beating Missouri 86-84 on Friday. We used Social Radar to analyze conversations online.

Norfolk State mentions

Norfolk State is currently being mentioned every 0.082 seconds online.

NCAA Tourney buzz

Overall buzz around the NCAA Tourney has declined online over the past several years. Will this year’s tournament generate more buzz than last year’s? How can the NCAA better engage with fans through social media?

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Kentucky leads NCAA Tourney Sweet 16 buzz

Posted by Eric on March 23, 2011
Sports / No Comments

The first weekend of the NCAA Tournament provided drama and controversy, and now only 16 teams remain in the bracket.

We used Social Radar to measure chatter around each of the Sweet 16 teams within NCAA Tournament conversations throughout the last week.

Team mentions within NCAA Tournament Sweet 16 chatter

NCAA Tourney Sweet 16 buzz

For the week of March 15-March 23, Kentucky has generated the most buzz, followed by VCU, Duke, Kansas and UNC. Will the teams with the most chatter fare best in this weekend’s games?

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March Madness buzz up 345%, spikes above NBA

Posted by Eric on March 18, 2011
Sports / No Comments

The NCAA men’s college basketball tournament kicked off yesterday. Many sports fans call these the best sports days of the year, with 32 must-win games over the course of two days.

We used Social Radar to analyze chatter around March Madness.

March Madness vs NBA buzz

March Madness vs NBA buzz

March Madness conversations had steadily increased over the last month, while NBA chatter has decreased.

March Madness sentiment

March Madness sentiment

Chatter around March Madness is currently 81% positive.

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Breaking down the Sweet 16

Posted by Eric on March 25, 2009
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North Carolina is the talk of the tournament. The Tar Heels are leading all other NCAA Tournament Sweet 16 teams in chatter. Should they thank President Obama for picking them to win the championship in his bracket?

marchmadness

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