mac

iPad mentions top iPhone mentions online for first time

Posted by Eric on January 25, 2012
Business, Technology / No Comments

Apple has posted impressive quarterly earnings for the 14-week period ending on December 31, 2011. According to a press release, the company reported a quarterly revenue of $46.33 billion, as well as a quarterly net profit of $13.06 billion, or $13.87 per diluted share, the company’s best quarterly results yet. Apple’s 116 percent profit growth helped push its total cash to $97.6 billion — enough to cover Greece’s debt payments due in the next two years, according to data compiled by Bloomberg. Apple sold 37.04 million iPhones, 15.43 million iPads and 5.3 million Macs during the quarter.

What’s interesting is the continued growth of iPad sales.

We used Social Radar to analyze conversations around iPad, iPod and iPhone online.

iPhone vs. iPod vs. iPad buzz

iPad mentions topped iPhone mentions for the first time in December 2011.

Apple buzz

Overall Apple mentions have been in slight decline since 2008. Although Apple passed Exxon as the most valuable company based on market cap.

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Internet already buzzing about Apple WWDC thanks to iCloud speculation

Posted by Eric on May 31, 2011
Technology / No Comments

News broke today that Apple will start its annual Worldwide Developers Conference (WWDC) with several important software releases: iCloud, Apple’s upcoming cloud service, as well as the next iteration of its desktop and mobile platform, Mac OS X Lion and iOS 5.

The really big announcement at this year’s June 6 WWDC will be iCloud, which is rumored to be Apple’s cloud service for music. Recent reports said that Apple has signed a licensing deal with EMI and was close to signing similar deals with Sony and Universal, which would pave the way for iCloud.

WWDC buzz

WWDC buzz

Chatter around Apple’s WWDC is already up 426%, still a week away from the conference.

WWDC sentiment

WWDC sentiment

Conversations around WWDC are currently 83% positive. Steve Jobs is currently being mentioned in 11% of WWDC posts after speculation that he would participate in the keynote.

We will report back next week following the conference to break down the buzz.

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Social Radar Top 50 Social Brands (September 2009)

Posted by Adam Coomes on October 02, 2009
Business / 1 Comment

The September 2009 Social Radar Top 50 measures the brands with the most active Web presence based on overall online conversation volume. To create the Top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during September 2009. The list measures the number of unique individuals or sources that posted content about each brand during September 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.

Twitter falls a bit, but still takes top spot. LG’s new BL20 Chocolate helped LG jump 11 spots. NFL rises again this month as the NFL season heats up. MTV jumps 13 spots due to buzz around the MTV Video Music awards. AT&T’s announcement of MMS support on the iPhone raised AT&T’s position up 5 spots.

Rank

Chg

Brand

1

Twitter

2

(+1)

Facebook

3

(-1)

iPhone

4

Google

5

(+1)

Obama

6

(-1)

YouTube

7

(+1)

Apple

8

(-1)

Mac

9

iPod

10

MySpace

11

Microsoft

12

(+11)

LG

13

(+6)

NFL

14

(-1)

Windows

15

(-3)

Yahoo

16

(+1)

Fox

17

(+13)

MTV

18

(-4)

Disney

19

(-4)

BlackBerry

20

(-4)

Playstation

21

(+5)

AT&T

22

(-1)

BBC

23

(-5)

XBox

24

(-2)

Amazon

25

(-5)

Sony

26

(+3)

CNN

27

(+1)

Wii

28

(-2)

Nokia

29

(-2)

Linux

30

(+2)

Starbucks

31

eBay

32

(+5)

Skype

33

(-9)

Firefox

34

(-1)

ABC

35

Oprah

36

ESPN

37

(-3)

Ford

38

(-3)

Dell

39

UPS

40

Samsung

41

(+3)

NBA

42

Intel

43

Nike

44

(-6)

Wikipedia

45

(-4)

MLB

46

(-1)

Canon

47

(-4)

Marvel

48

CBS

49

(-1)

BMW

50

(-3)

Nintendo

View the full list below, or download the PDF. For additional information about how you can analyze chatter sentiment to gauge positivity/negativity, view key words mentioned about your brand and identify key influencers, visit www.infegy.com/socialradar.

Questions or comments? Twitter me @adamcoomes.

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Social Radar Top 50 Social Brands (May 2009)

Posted by Adam Coomes on June 04, 2009
Business / 6 Comments

The May 2009 Social Radar Top 50 measures the brands with the most active Web presence based on overall online conversation volume. To create the Top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during May 2009. The list measures the number of unique individuals or sources that posted content about each brand during May 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.

The top six brands held their positions in this month’s list. Twitter, Google, Obama, iPhone, Facebook and YouTube remain strong with increased buzz across all online mediums. Windows jumped past Mac this month thanks to buzz on Windows 7. Linux moved up two spots, while the NBA jumped six spots thanks to an exciting month of Playoff games. The NBA’s active Twitter account has nearly 700,000 followers, and several players are also tweeting. Notably, @dwighthoward, who gave a shout out to his Twitter followers in a post-game interview, has quickly amassed nearly 200,000 followers and has been called the next big ad man by Ad Age.

Dell jumped 22 spots thanks in part to a new Studio line of laptops, as well as the continued growth of @delloutlet, which has nearly 600,000 followers on Twitter. BlackBerry jumped five spots, corresponding with their strong sales — BlackBerry Curve is outselling iPhone so far in 2009. Nintendo dropped 8 spots as some of the video game chatter shifted to Microsoft’s Project Natal and Sony’s Motion Controller.

View the full list below, or download the PDF. For additional information about how you can analyze chatter sentiment to gauge positivity/negativity, view key words mentioned about your brand and identify key influencers, visit www.infegy.com/socialradar.

Questions or comments? Twitter me @adamcoomes.

Rank

Chg

Brand

1

Twitter

2

Google

3

Obama

4

iPhone

5

Facebook

6

YouTube

7

(+3)

Windows

8

(-1)

Mac

9

(-1)

Apple

10

(-1)

Microsoft

11

Yahoo

12

iPod

13

(+2)

Linux

14

(-1)

Sony

15

(+6)

NBA

16

(-2)

XBox

17

(+1)

Playstation

18

(-1)

Wii

19

(+22)

Dell

20

(-1)

Nokia

21

(+1)

Fox

22

(-6)

Amazon

23

(+8)

BBC

24

(+1)

Ford

25

(+1)

Firefox

26

(+3)

MySpace

27

(+5)

BlackBerry

28

(-4)

Samsung

29

(+16)

ABC

30

(+4)

AT&T

31

Chrysler

32

(+3)

Disney

33

(+9)

Intel

34

(-4)

MLB

35

(+3)

BMW

36

(-8)

Nintendo

37

MTV

38

(-5)

eBay

39

Toyota

40

(-17)

NFL

41

Kindle

42

VW

43

Oprah

44

(+6)

Nike

45

CNN

46

(+2)

Blu-Ray

47

(-3)

LG

48

(-5)

Digg

49

NASA

50

NHL

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Comparing apples to Apple

Posted by Eric on April 19, 2009
Business, Offbeat, Technology / 1 Comment

What do you think of when you hear the word apple? A fruit that keeps the doctor away? George Washington? Pie? Nope.

How about consumer electronics. Welcome to 2009.

Brands often become ubiquitous words for their products, like Kleenex facial tissues. But who would have predicted 50 years ago that the fruit kids brought their teachers as a gift would be replaced in our language by a brand name?

There are hundreds of types of apples that can be used in countless recipes, but the topic cloud for the word “apple” (pulled from millions of Internet conversations over the last year) shows that technology-related words were far more prominent than recipe or baking.

Apple Topics

To build the trend chart below, we used a massive query including all Apple products (iPod, iPhone, Macbook, Mac, etc.), software (iWork, iLife, etc.) as well as words associated with Apple (technology, software, computer, apps, features, developers, etc.) compared to all other apple-related content (excluding Big Apple, Fiona Apple, etc.).

What are some other examples of successful branding? What do you think of first when you hear the word windows?

Apple vs apples

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Social Radar Top 50 Social Brands (March 2009)

Posted by Adam Coomes on April 07, 2009
Business / 37 Comments

Update 04/08/09: For more details on how we determine our ranking, view The new rules of branding

If sheer volume of conversation is any indication, Twitter is the hottest brand in the market. Twitter dominates a tech-heavy list of brands in our March 2009 Social Radar Top 50. The Social Radar Top 50 measures the most social brands by the number of unique topics of conversation. These brands are top of mind for consumers and bloggers today — Social Radar determined rankings according to the number of individual websites with at least one post about each brand to accurately capture the brand’s reach across the web.

The list below is based on overall conversation volume through the month of March 2009, including blog posts, news feeds, forums, social networks and Twitter posts. The +/- number represents the ranking change since February 2009.

Rank

Chg

Brand

1

Twitter

2

Google

3

Obama

4

iPhone

5

Facebook

6

(+1)

Mac

7

(-1)

YouTube

8

Microsoft

9

(+1)

Windows

10

(+6)

iPod

11

(-2)

Apple

12

(+1)

Yahoo

13

(+2)

Sony

14

XBox

15

(+6)

Playstation

16

(+4)

Amazon

17

(-5)

Wii

18

Dell

19

(-8)

Linux

20

(-3)

Nokia

21

(+1)

Samsung

22

(+3)

Firefox

23

(-4)

eBay

24

(+2)

Ford

25

(+6)

BlackBerry

26

(+6)

General Motors

27

(+2)

Fox

28

NFL

29

(-5)

MySpace

30

(-7)

NBA

31

(+2)

Nintendo

32

(-2)

BBC

33

(+1)

Disney

34

(+6)

AT&T

35

(+3)

Honda

36

(+5)

MLB

37

(+11)

Skype

38

(+1)

ABC

39

(+5)

Toyota

40

(+9)

Nike

41

(-4)

LG

42

(-7)

Kindle

43

FedEx

44

(-1)

Wikipedia

45

Nissan

46

CNN

47

Blu-Ray

48

(+2)

UPS

49

IBM

50

Audi

For the full March 2009 list, download the PDF. Be sure to visit our Social Radar Top 50 page for access to each month’s results.

Questions? Comments? Tweet me: @adamcoomes

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