As the digital world continues to develop, companies are continuously thinking of ways to better target their consumer. From iPhones to smartphones, mobile campaigns are now becoming a focus for several companies. Large brands such as Nike, are now integrating mobile campaigns into their marketing efforts. Other organizations like the American Red Cross are using the power of technology and the development of mobile phones to help relief effort abroad. The American Red Cross has developed a Text 2Help campaign to help those devastated by the earthquake in Haiti.

Haiti is known to be one of the worlds most depressed and underdeveloped countries in the world. On January 12, 2010 a massive earthquake struck the country leaving mass devastation. The magnitude 7.0 quake damaged buildings throughout the capital leaving many feared injured and dead. In addition, the debris and collapsed bridges have made access to several areas extremely difficult.  However, the people of Haiti are not foreign to struggle. The country has experienced constant political battles, health crises, and environmental degradation throughout the years.  On a positive note, Haiti’s government is backed by the U.N. peacekeeping mission and many are moving fast to help those in need. The outpouring support of the general public as well as organizations like the American Red Cross have helped tremendously with the relief effort.

We took a look to see what the overall sentiment was regarding Haiti.

You can see that ultimately people have both positive things to say about the country but also realize how poor and sad this massive earthquake has left the people of Haiti.

If you would like to support the relief effort in Haiti, you can text “Haiti” to “90999″ and a $10 donation to the American Red Cross will be made! (Donations will be taken out of your next monthly bill)Participating carries include Alltel, AT&T, Sprint-Nextel, T-Mobile, and Verizon. 

Please join the many others and text to help!