Did you watch Sunday’s Super Bowl XLV for the game or the commercials? The Green Bay Packers defeated the Pittsburgh Steelers in an exciting game, but much of today’s talk around the water cooler has been about the ads.

Ad Age rated all of the Super Bowl XLV commercials. Watch all the commercials at www.foxsports.com/ads.

Consumers used blogs and social media sites to discuss ads in real time. The hashtag #brandbowl was the top trending topic on Twitter during the game.

We used Social Radar to run analysis around all major brands that advertised during the game.

Commercial chatter within Super Bowl conversations

The words commercial, ad, advertisement or brand were mentioned in 13.5% of Super Bowl conversations online yesterday and today.

Brand Mentions within Super Bowl Commercial Chatter

Of the brands that advertised during the Super Bowl, Chrysler was mentioned most often. The word Chrysler appeared in 4.49% of Super Bowl advertising chatter. Eminem, the pitch man in the Chrysler ad, as well as the Brisk tea ad, appeared in 3.9% of Super Bowl advertising chatter.  Chrysler generated buzz with a raw depiction of Detroit in its ad, as well as the new tagline “Imported from Detroit.”

Groupon was 2nd most often discussed brand, mentioned in 2.82% of Super Bowl advertising chatter.

Groupon Sentiment Trend

Groupon Sentiment Feb 6-7

Groupon generated negative headlines following its controversial commercial “spoof” of celebrity-endorsed public service announcements. Online conversations around Groupon, which were nearly 90% positive during the month of January, spiked to 60% negative today following the commercial.

Groupon Conversation Topic Cloud

Nearly every topic of conversation around Groupon today has been negative. The word ‘offensive’ appears in more than 5% of all Groupon conversations today.

Regardless of whether the conversations are positive or negative, Groupon generated a lot of publicity thanks to their controversial ad. Is there really no such thing as bad press?

A contract dispute between Fox and Cablevision caused a blackout for Cablevision’s 3 million subscribers beginning at midnight Friday. Angry customers who missed Game 1 of the Major League Baseball National League Championship Series game between the Phillies and Giants vented online. We used Social Radar to analyze chatter. Conversations around Cablevision were an astounding 97% negative on October 15.

Conversation topics centered around the dispute, baseball playoffs and references to Cablevision’s fight last March with ABC which caused a 20-hour shutdown that ended during the Academy Awards.

The Social Radar Top 50 measures the brands with the most active Web presence based on overall online conversation volume. To create the Top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during all of 2008 and 2009. The list measures the number of unique individuals or sources that posted content about each brand during 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.

This year has certainly been interesting. Several new brands made their way to the mainstream making our 2009 Top 50 list, such as Kindle, Amazon’s hit e-book reader, and Android, Google’s mobile OS that is spreading onto smartphones like wildfire. Interestingly, Samsung and Nokia took a big hit this year, as sexier smartphones such as iPhones and Android-powered devices from HTC and Motorola gain more attention.

The list certainly shows that 2009 was the year of Social Media. Twitter moved ahead of Google to take the number 1 spot, while Facebook and MySpace made significant leaps over big brands as well. Most video game related brands were down this year as well, including Sony, Wii, Xbox, and Nintendo. It also appears TV brands all jumped this year including Disney, MTV, Fox, BBC, CNN, ESPN, and ABC.

Download the PDF:

View the full list below, or download the PDF. For additional information about how you can analyze chatter sentiment to gauge positivity/negativity, view key words mentioned about your brand and identify key influencers, visit www.infegy.com/socialradar.

Social Radar Screenshot:

Questions or comments? Twitter me @adamcoomes.

The September 2009 Social Radar Top 50 measures the brands with the most active Web presence based on overall online conversation volume. To create the Top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during September 2009. The list measures the number of unique individuals or sources that posted content about each brand during September 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.

Twitter falls a bit, but still takes top spot. LG’s new BL20 Chocolate helped LG jump 11 spots. NFL rises again this month as the NFL season heats up. MTV jumps 13 spots due to buzz around the MTV Video Music awards. AT&T’s announcement of MMS support on the iPhone raised AT&T’s position up 5 spots.

View the full list below, or download the PDF. For additional information about how you can analyze chatter sentiment to gauge positivity/negativity, view key words mentioned about your brand and identify key influencers, visit www.infegy.com/socialradar.

Questions or comments? Twitter me @adamcoomes.