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Social Radar Top 50 Social Brands (September 2009)

Posted by Adam Coomes on October 02, 2009
Business / 1 Comment

The September 2009 Social Radar Top 50 measures the brands with the most active Web presence based on overall online conversation volume. To create the Top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during September 2009. The list measures the number of unique individuals or sources that posted content about each brand during September 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.

Twitter falls a bit, but still takes top spot. LG’s new BL20 Chocolate helped LG jump 11 spots. NFL rises again this month as the NFL season heats up. MTV jumps 13 spots due to buzz around the MTV Video Music awards. AT&T’s announcement of MMS support on the iPhone raised AT&T’s position up 5 spots.

Rank

Chg

Brand

1

Twitter

2

(+1)

Facebook

3

(-1)

iPhone

4

Google

5

(+1)

Obama

6

(-1)

YouTube

7

(+1)

Apple

8

(-1)

Mac

9

iPod

10

MySpace

11

Microsoft

12

(+11)

LG

13

(+6)

NFL

14

(-1)

Windows

15

(-3)

Yahoo

16

(+1)

Fox

17

(+13)

MTV

18

(-4)

Disney

19

(-4)

BlackBerry

20

(-4)

Playstation

21

(+5)

AT&T

22

(-1)

BBC

23

(-5)

XBox

24

(-2)

Amazon

25

(-5)

Sony

26

(+3)

CNN

27

(+1)

Wii

28

(-2)

Nokia

29

(-2)

Linux

30

(+2)

Starbucks

31

eBay

32

(+5)

Skype

33

(-9)

Firefox

34

(-1)

ABC

35

Oprah

36

ESPN

37

(-3)

Ford

38

(-3)

Dell

39

UPS

40

Samsung

41

(+3)

NBA

42

Intel

43

Nike

44

(-6)

Wikipedia

45

(-4)

MLB

46

(-1)

Canon

47

(-4)

Marvel

48

CBS

49

(-1)

BMW

50

(-3)

Nintendo

View the full list below, or download the PDF. For additional information about how you can analyze chatter sentiment to gauge positivity/negativity, view key words mentioned about your brand and identify key influencers, visit www.infegy.com/socialradar.

Questions or comments? Twitter me @adamcoomes.

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Social Radar Top 50 Social Brands (August 2009)

Posted by Adam Coomes on September 03, 2009
Business / 2 Comments

The August 2009 Social Radar Top 50 measures the brands with the most active Web presence based on overall online conversation volume. To create the Top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during August 2009. The list measures the number of unique individuals or sources that posted content about each brand during August 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.

Twitter holds its reign at number 1 yet again. Disney jumps 9 spots and Marvel joins the list as Disney’s acquisition of Marvel made huge news at the end of the month. Playstation launched 11 spots due to the introduction of the PS3 Slim with its long-awaited price drop. Xbox 360 also made news with the announcement of a price drop, sneaking it up 3 spots.

Also worth mentioning, the build-up of chatter momentum for the upcoming NFL season rose NFL 13 spots. Firefox and NASA both take a dive as natural fallout from their big announcements last month: NASA’s 40 year celebration of Apollo 11 and Firefox’s version 3.5 update.

View the full list below, or download the PDF. For additional information about how you can analyze chatter sentiment to gauge positivity/negativity, view key words mentioned about your brand and identify key influencers, visit www.infegy.com/socialradar.

Questions or comments? Twitter me @adamcoomes.

Rank

Chg

Brand

1

Twitter

2

iPhone

3

(+1)

Facebook

4

(-1)

Google

5

(+1)

YouTube

6

(-1)

Obama

7

Mac

8

Apple

9

(+1)

iPod

10

(+1)

MySpace

11

(-2)

Microsoft

12

Yahoo

13

Windows

14

(+9)

Disney

15

BlackBerry

16

(+11)

Playstation

17

(+2)

Fox

18

(+3)

XBox

19

(+13)

NFL

20

(+2)

Sony

21

(-4)

BBC

22

(-6)

Amazon

23

(+10)

LG

24

(-10)

Firefox

25

Nokia

26

(-2)

AT&T

27

(-7)

Linux

28

Wii

29

(-11)

CNN

30

(+1)

MTV

31

eBay

32

(-4)

Starbucks

33

(+4)

ABC

34

Ford

35

Dell

36

(+4)

ESPN

37

Skype

38

(+6)

Wikipedia

39

(+3)

UPS

40

(-1)

Samsung

41

MLB

42

FriendFeed

43

Marvel

44

(-6)

NBA

45

(+3)

Canon

46

(-5)

Nike

47

Nintendo

48

BMW

49

NASA

50

(+3)

Blu-Ray

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Social Radar Top 50 Social Brands (June 2009)

Posted by Eric on July 02, 2009
Business / 3 Comments

The June 2009 Social Radar Top 50 measures the brands with the most active Web presence based on overall online conversation volume. To create the Top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during June 2009. The list measures the number of unique individuals or sources that posted content about each brand during May 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.

Twitter held on to the top spot, though once again trending down this month. iPhone jumped two spots to #2 overall and Apple jumped three spots to #6 thanks to buzz around the iPhone 3G S release.

Firefox jumped 10 spots thanks to increased chatter leading up to its new Firefox 3.5 release, which was downloaded more than a million times within a few hours.

XBox jumped 5 spots to #11 overall after the Project Natal announcement at Electronic Entertainment Expo (E3). Surprisingly, with both the Project Natal and Bing search engine announcements this month, overall Microsoft buzz only increased one spot to #9 overall.

CNN jumped 13 spots, due in large part to a steep surge surrouding the news of Michael Jackson’s death. MLB jumped eight spots as the baseball season heated up in the month of June.

Finally, HTC joined the Top 50 this month, with talk about its new widget-based HTC Hero Android smartphone announcement.

View the full list below, or download the PDF. For additional information about how you can analyze chatter sentiment to gauge positivity/negativity, view key words mentioned about your brand and identify key influencers, visit www.infegy.com/socialradar.

Questions or comments? Twitter me @adamcoomes.

Rank

Chg

Brand

1

Twitter

2

(+2)

iPhone

3

(-1)

Google

4

(-1)

Obama

5

Facebook

6

(+3)

Apple

7

(-1)

YouTube

8

Mac

9

(+1)

Microsoft

10

(-3)

Windows

11

(+5)

XBox

12

(+2)

Sony

13

(-2)

Yahoo

14

(-2)

iPod

15

(+10)

Firefox

16

(-3)

Linux

17

(-2)

NBA

18

Wii

19

(-2)

Playstation

20

Nokia

21

(+2)

BBC

22

Amazon

23

(-4)

Dell

24

(+6)

AT&T

25

(-4)

Fox

26

(+8)

MLB

27

(-3)

Ford

28

(-2)

MySpace

29

(-1)

Samsung

30

(-3)

BlackBerry

31

Nintendo

32

(+5)

MTV

33

(-1)

Disney

34

(+11)

CNN

35

(-6)

ABC

36

(-3)

Intel

37

eBay

38

(+2)

NFL

39

Toyota

40

(+8)

Digg

41

BMW

42

Nike

43

Wikipedia

44

(-13)

Chrysler

45

LG

46

(+27)

HTC

47

(+3)

NHL

48

(-2)

Blu-Ray

49

VW

50

NASA

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