Sometimes your brand might run two different advertising campaigns and want to compare which generated more buzz. Other times, you may not know what generated the most chatter for your brand during a certain time period. We decided to run analysis on Netflix through the month of August 2010.

The trend chart below shows us that online chatter around Netflix spiked distinctly on 2 days this month: August 10 and August 26.

The August 26 spike generated 63% more chatter than the August 10 spike.

We used Social Radar to run some analysis and instantly determined that the August 26 spike was due to the announcement of a new Netflix iPhone app.

Similarly, by clicking on the August 10 spike, we can instantly determine that the spike in chatter was due to the Netflix deal with Epix to offer streaming movies.

The sentiment trend chart below shows the change in positive and negative sentiment in green and red over the course of the month compares to the bars representing overall chatter.

Overall sentiment chatter around Netflix was 76% positive during the month of August.

And even amid rumors that Blockbuster will likely file for bankruptcy next month, Blockbuster generated less than half of the chatter Netflix did throughout the month of August. Which offers further proof that brick-and-mortar video stores will be may soon be a thing of the past.