Motorola has resurrected the RAZR as a Droid-branded smartphone. That’s right, the razor-thin flip phone that sold more than 130 million units in its four-year run in the mid-2000s is back.

Motorola released the Droid Razr on Friday, 11/11/11, at 11:11 a.m. Amazon offered a Friday-only deal on the new Razr through its AmazonWireless site giving you the Razr for $111.11 with a Verizon contract.

How did buzz on the resurrected RAZR compare to the original? We used Social Radar to analyze conversations online back to 2007 to find out.

Motorola RAZR buzz

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Current RAZR sentiment

Within the last 30 days, conversations around RAZR have been 88% positive. The word ‘Android’ is appearing in 47% of all RAZR conversations and is 92% positive.

Current RAZR content distribution

Within the last 30 days, 40% of RAZR mentions came via Twitter, 48% via blogs, and 8% via forums.

Are you happy to see the RAZR attempting to make a comeback? Will you buy a Droid RAZR?

Nokia announed this week plans to reclaim its competitiveness in North America, beginning with a big-blast ad push set to launch this week promoting new handsets. According to an Ad Age article, the ads target value-conscoius 18-34 year olds, attempting to undercut price on market leaders iPhone and Droid.

We used Social Radar to measure chatter around Nokia, iPhone, Android and Motorola.

Nokia vs. iPhone vs. Android vs. Motorola buzz (past year)

Nokia has a long way to go to catch iPhone or even Android in buzz. Will the new campaign help Nokia capture online conversation share in a big way?

Unless you’ve been living under a rock for the last month, you have probably been hearing about the ad battle between AT&T and Verizon that is paralleling a political campaign with constant attacking on both sides. It all started when Verizon decided to make a silly spin on iPhone “There’s an App for That” ads by making a “There’s a Map for That” ad, exploiting AT&T’s poor 3G network coverage. To fight back, AT&T decided to sue Verizon, leading to a war of attack ads back and forth that has no end in sight.

What does the consumer do in this situation? Sit back and watch in amusement? Take sides? One thing’s for certain – they’ve been talking, and Social Radar is showing us some interesting insight. Let’s take a look.

Now let’s take a look at the sentiment after the ad battle.

The sentiment appears to have effected AT&T the most severely, appearing to be a success for Verizon. But, both brands gained at least some negativity. Though this is good news for Verizon, let’s take a look at this from another perspective.

Below is a trend chart from September 1st, 2009 through today of Droid Mentions (blue line) versus Commercial/Ad Mentions (red line) within Verizon chatter.

What’s concerning here is that as soon as Verizon began to run these AT&T attack ads, chatter around their beloved Droid devices has dramatically decreased. We can see very clearly that consumers are losing focus and beginning to chat more about their commercials than the very ammunition they are using to sell against AT&T and the iPhone.

It will be interesting to see how this continues to play out. Are attack ads a good way to point out flaws of competitors or does it simply lose their consumers’ focus?

The November 2009 Social Radar Top 50 measures the brands with the most active Web presence based on overall online conversation volume. To create the Top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during November 2009. The list measures the number of unique individuals or sources that posted content about each brand during November 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.

There were quite a few shifts this month. The success of Windows 7 has increased the chatter of Microsoft and Windows, raising their ranking three spots. Verizon has made it into the Top 50 this month and AT&T has increased rank mostly due to chatter around recent Verizon-AT&T attack ads. Also making an appearance this month is Oprah due to her announcement of the show ending in 2011.

The biggest surprise this month is Android, or “Droid”. It has made a remarkable jump to 11th place, surging past heavy hitters iPod, Blackberry, and even MySpace. It received nearly identical amounts of chatter as Windows and Microsoft this month.

Rank	Chg	Brand
1		Twitter
2	(+1)	Google
3	(+2)	YouTube
4		Facebook
5	(-3)	iPhone
6		Mac
7	(+1)	Obama
8	(-1)	Apple
9	(+3)	Windows
10	(+3)	Microsoft
11	(+18)	Android
12	(-3)	iPod
13	(-2)	MySpace
14	(+1)	XBox
15	(-5)	LG
16	(+1)	Fox
17	(-1)	Yahoo
18	(-4)	BlackBerry
19	(+2)	Amazon
20	(-1)	Playstation
21	(+2)	NFL
22	(-4)	BBC
23	(-1)	Wii
24		CNN
25	(+6)	AT&T
26	(-6)	Disney
27	(+5)	Firefox
28	(-2)	Sony
29		Oprah
30	(+4)	Nokia
31	(-4)	MTV
32	(-2)	NBA
33	(-5)	Starbucks
34	(-9)	Linux
35		ABC
36	(+4)	Dell
37	(+1)	eBay
38	(-1)	Skype
39		Verizon
40	(-7)	ESPN
41	(-5)	Ford
42		Wikipedia
43	(-4)	UPS
44		NASA
45	(-1)	Samsung
46	(-1)	BMW
47		Intel
48	(+2)	CBS
49	(-3)	Blu-Ray
50	(-7)	Canon

View the full list below, or download the PDF. For additional information about how you can analyze chatter sentiment to gauge positivity/negativity, view key words mentioned about your brand and identify key influencers, visit www.infegy.com/socialradar.

Questions or comments? Twitter me @adamcoomes.

The Verizon Wireless Droid launched last week and was quick to gain buzz on the internet as consumers got a hold of their very own mini-machines. The Droid gained momentum closer to its release date as numerous reviews, tweets and comments poured into social media.

Taking a deeper look into the content of these posts, we are able to pin-pont key concerns that users associate with Verizon’s new product. The fact that the Droid is being offered at the reasonable price of $199 bodes well across the board.

Looking at this sentiment trend, we are able to see emotions mapped out over time. As expected, negativity climbed after phones went on sale and consumers were actually able to get their hands on the product. On a good note, things look to be calming down quickly, but, as usual, can be expected to fluctuate a long the way as more and more of these devices are disbursed.

Thinking about getting a Droid, but aren’t really sure? Social media has become a very useful product research outlet for many, and this next graph illustrates where the best places are to look for insight. Nearly half of the content related to the Droid is coming out of the social media world via blogs. If you’re looking for fast and to-the-point feedback, Droid conversations are sprouting up all over the Twitter network. Simply search Twitter for the #droid hashtag to see what people are saying or to speak your mind!

The October 2009 Social Radar Top 50 measures the brands with the most active Web presence based on overall online conversation volume. To create the Top 50 list, we used Social Radar to analyze millions of blog posts, news feeds, forums, social networks and Twitter posts to aggregate a list of the words and brands mentioned most frequently on the Web during October 2009. The list measures the number of unique individuals or sources that posted content about each brand during October 2009 rather than the overall number of mentions, which would be more heavily influenced by big fans who post frequently about a specific brand.

There are no big surprises with the Top 10 this month. NFL dropped 10 spots as the season opening excitement has died down a bit, while NBA jumped 11 spots as the basketball season kicks off. AT&T has dropped, while other cell phone related brands have increased such as LG and Blackberry, as well as newcomers to the list – HTC and Android. With many new Android devices out and on the horizon, as well as the recent “droid does” campaign, Android has joined our list this month at a surprising 29th place.

Rank	Chg	Brand
1		Twitter
2	(+1)	iPhone
3	(+1)	Google
4	(-2)	Facebook
5	(+1)	YouTube
6	(+2)	Mac
7		Apple
8	(-3)	Obama
9		iPod
10	(+2)	LG
11	(-1)	MySpace
12	(+2)	Windows
13	(-2)	Microsoft
14	(+5)	BlackBerry
15	(+8)	XBox
16	(-1)	Yahoo
17	(-1)	Fox
18	(+4)	BBC
19	(+1)	Playstation
20	(-2)	Disney
21	(+3)	Amazon
22	(+5)	Wii
23	(-10)	NFL
24	(+2)	CNN
25	(+4)	Linux
26	(-1)	Sony
27	(-10)	MTV
28	(+2)	Starbucks
29		Android
30	(+11)	NBA
31	(-10)	AT&T
32	(+1)	Firefox
33	(+3)	ESPN
34	(-6)	Nokia
35	(-1)	ABC
36	(+1)	Ford
37	(-5)	Skype
38	(-7)	eBay
39		UPS
40	(-2)	Dell
41	(+4)	MLB
42	(+2)	Wikipedia
43	(+3)	Canon
44	(-4)	Samsung
45	(+4)	BMW
46		Blu-Ray
47	(+3)	Nintendo
48	(-5)	Nike
49		HTC
50	(-2)	CBS

View the full list below, or download the PDF. For additional information about how you can analyze chatter sentiment to gauge positivity/negativity, view key words mentioned about your brand and identify key influencers, visit www.infegy.com/socialradar.

Questions or comments? Twitter me @adamcoomes.

At this point, we’ve all seen the iDon’t advertisements for Verizon’s new Motorola Droid, which is rumored to be the ultimate iPhone killer/competitor. So how big of an influence is the release of this shiny new product having on our feelings towards the Apple iPhone? We used Social Radar to get a sense of whether or not the Droid is actually a threat to the Mac world.

First we look at overall activity for the past month.

Looking at this chart, overall Droid traffic has been no where close to that of the iPhone, however this gap is closing as news of more and more features are being brought to the public eye. So what about sentiment? Which do people like more?

At this point in time, it is interesting that feelings are leveled (for the most part). The Droid hasn’t even been released, yet people are responding fairly well to the information they’ve got so far. Could this mean that we’re all just straight up tired of the iPhone and we’re just THAT excited to get our hands on something different? Or are these number just reflective of how us consumers feed into the big boy reviews? Are we being brainwashed?

This last chart shows top sources for related content in relation to other posts and the reach each has amongst their audience. Who influences you?